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The Brief Conference

At The Brief Conference, we explored Homo Eventicus: a human who feels first and decides later. The project focused on the future of events as emotional storytelling, thoughtful guest journeys and human connection, where powerful brands are not just seen — they are felt.

The Brief Conference

About the project

At The Brief Conference, we explored Homo Eventicus: a human who feels first and decides later. The project focused on the future of events as emotional storytelling, thoughtful guest journeys and human connection, where powerful brands are not just seen — they are felt.

Challenge

The project needed a clear event format that could translate a brand message into a memorable guest experience for Dubai, MENA or international audiences.

Creative idea

Eventum Premo treats this type of project as a business experience: the concept, space, hospitality, timing, visual moments and content logic all support one central message.

What we did

Creative direction, event format, guest journey logic, production planning, supplier coordination and on-site experience design.

Result

The project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.
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Other projects

Corporate Party / Food & Beverage / Energy / Industrial Bacardi The Place AI-LAUNCH IN ISTANBUL Brand launch / Conference / IT AI-LAUNCH IN ISTANBUL

Porsche Test Drive: What Drives You?

A spatial answer to Porsche’s question: what drives you? We transformed a test-drive format into a full brand experience with venue design, guest flow, interactive zones and premium automotive atmosphere, helping guests feel the difference between engineering, speed and emotion.

Porsche Test Drive: What Drives You?

About the project

A spatial answer to Porsche’s question: what drives you? We transformed a test-drive format into a full brand experience with venue design, guest flow, interactive zones and premium automotive atmosphere, helping guests feel the difference between engineering, speed and emotion.

Challenge

We took the Porsche test drive to the next level — pure wow! On this day, guests compared the raw power of petrol sports cars with the lightning-fast response of electric ones.

We transformed the pit lane and garage into a sleek exposition, added a reaction game zone, an AI-powered photo booth (yes, the one where you become a toy!), a 3D printer making branded key rings, and a merch zone no one walked away from empty-handed.

But the highlight? The roar of engines and a real track where everyone got to experience the thrill behind the wheel.

Technology,style, and adrenaline — that’s how we do events

Creative idea

Eventum Premo shaped the event around a clear guest journey, brand atmosphere and visual moments that made the experience easy to remember and share.

What we did

Event concept, production planning, guest journey, visual experience, supplier coordination and on-site delivery.

Result

The project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.
4 PORSCHE TEST DRIVE PORSCHE TEST DRIVE PORSCHE TEST DRIVE PORSCHE TEST DRIVE

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Send us your brief. We usually reply within one business day.

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Other projects

BORK integration with Mercedes-Benz fashion week Corporate Party / Automotive / Fashion BORK integration with Mercedes-Benz fashion week VOLKSWAGEN New year cards Corporate Party / Automotive VOLKSWAGEN New year cards

Porsche Carrera Cup

Porsche Carrera Cup Dubai transformed the race weekend into a high-energy motorsport festival, welcoming 10,000 guests to Dubai Autodrome. Live racing, lifestyle experiences and a celebration of 75 years of Porsche motorsport created a precise, passionate and premium event.

Porsche Carrera Cup

About the project

Porsche Carrera Cup Dubai transformed the race weekend into a high-energy motorsport festival, welcoming 10,000 guests to Dubai Autodrome. Live racing, lifestyle experiences and a celebration of 75 years of Porsche motorsport created a precise, passionate and premium event.

Challenge

The project needed a clear event format that could translate a brand message into a memorable guest experience for Dubai, MENA or international audiences.

Creative idea

Eventum Premo treats this type of project as a business experience: the concept, space, hospitality, timing, visual moments and content logic all support one central message.

What we did

Creative direction, event format, guest journey logic, production planning, supplier coordination and on-site experience design.

Result

The project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.
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Planning a project?

Send us your brief. We usually reply within one business day.

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Other projects

Bentley & Lamborghini PR retainer Brand launch / Exhibition / Stand / PR / Media Event Bentley & Lamborghini PR retainer Social media filtres PR / Media Event / Media / Culture Social media filtres

HOF Still I Rise

Timed to one of the most symbolic moments in Formula 1 — the final race of Lewis Hamilton with Mercedes — the launch became more than a reveal. It marked the end of an era and the beginning of a new one, brought to life through a private one-time experience.

HOF Still I Rise

About the project

Timed to one of the most symbolic moments in Formula 1 — the final race of Lewis Hamilton with Mercedes — the launch became more than a reveal. It marked the end of an era and the beginning of a new one, brought to life through a private one-time experience.

Challenge

The project needed a clear event format that could translate a brand message into a memorable guest experience for Dubai, MENA or international audiences.

Creative idea

Eventum Premo treats this type of project as a business experience: the concept, space, hospitality, timing, visual moments and content logic all support one central message.

What we did

Creative direction, event format, guest journey logic, production planning, supplier coordination and on-site experience design.

Result

The project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.
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Planning a project?

Send us your brief. We usually reply within one business day.

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Other projects

KIA Soul test drive in Barcelona Test Drive / Automotive KIA Soul test drive in Barcelona S7 Airlines FIFA DME – One world one team Corporate Party / Aviation / Sports S7 Airlines FIFA DME – One world one team

Heineken Fan Zone at Coldplay Concert

A Heineken fan zone created for four Coldplay concerts in Abu Dhabi. Together with the brand team, we built the largest fan community space, featuring a tattoo station with trendy branded tattoos and guest interactions that immersed people in the experience.

Heineken Fan Zone at Coldplay Concert

About the project

A Heineken fan zone created for four Coldplay concerts in Abu Dhabi. Together with the brand team, we built the largest fan community space, featuring a tattoo station with trendy branded tattoos and guest interactions that immersed people in the experience.

Challenge

ParaParaParadise – that’s what wenamed this project created for Heineken during four unforgettable Coldplay concerts in Abu Dhabi. In collaboration with the Heineken team, we created the largest and most popular space in the concert fan zone. The area featured a Tattoo Station offering trendy, branded tattoos to ensure every guest fully immersed themselves in the vibe and had an amazing time.

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Creative idea

Eventum Premo shaped the event around a clear guest journey, brand atmosphere and visual moments that made the experience easy to remember and share.

What we did

Event concept, production planning, guest journey, visual experience, supplier coordination and on-site delivery.

Result

The project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.
7 HEINEKEN COLD PLAY HEINEKEN COLD PLAY HEINEKEN COLD PLAY HEINEKEN COLD PLAY HEINEKEN COLD PLAY HEINEKEN COLD PLAY HEINEKEN COLD PLAY

Planning a project?

Send us your brief. We usually reply within one business day.

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Other projects

Visa GCC Connect Milan / Corporate Party / Finance / Banks Visa GCC Connect Bentley & Lamborghini PR retainer Brand launch / Exhibition / Stand / PR / Media Event Bentley & Lamborghini PR retainer

Heineken Dubai Desert Classic

Heineken Dubai Desert Classic was not just a tournament — it was a social playground. Where the game meets the crowd, every moment flowed as easily as a cold Heineken: relaxed, visible, shareable and full of brand energy.

Heineken Dubai Desert Classic

About the project

Heineken Dubai Desert Classic was not just a tournament — it was a social playground. Where the game meets the crowd, every moment flowed as easily as a cold Heineken: relaxed, visible, shareable and full of brand energy.

Challenge

The project needed a clear event format that could translate a brand message into a memorable guest experience for Dubai, MENA or international audiences.

Creative idea

Eventum Premo treats this type of project as a business experience: the concept, space, hospitality, timing, visual moments and content logic all support one central message.

What we did

Creative direction, event format, guest journey logic, production planning, supplier coordination and on-site experience design.

Result

The project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.

Planning a project?

Send us your brief. We usually reply within one business day.

Discuss your project

Other projects

BMW Motorrad Moto Park Exhibition / Stand / Automotive BMW Motorrad Moto Park HOF Still I Rise Dubai / Brand launch / Automotive HOF Still I Rise

Google End of the Year Party

Google End of the Year Party was built around a simple idea: a moment to recognize individual strengths, shared energy and what happens when people come together. The result was a celebration of team spirit with a Google-style sense of play.

Google End of the Year Party

About the project

Google End of the Year Party was built around a simple idea: a moment to recognize individual strengths, shared energy and what happens when people come together. The result was a celebration of team spirit with a Google-style sense of play.

Challenge

The project needed a clear event format that could translate a brand message into a memorable guest experience for Dubai, MENA or international audiences.

Creative idea

Eventum Premo treats this type of project as a business experience: the concept, space, hospitality, timing, visual moments and content logic all support one central message.

What we did

Creative direction, event format, guest journey logic, production planning, supplier coordination and on-site experience design.

Result

The project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.
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Planning a project?

Send us your brief. We usually reply within one business day.

Discuss your project

Other projects

Porsche Test Drive: What Drives You? Dubai / Test Drive / Exhibition / Stand Porsche Test Drive: What Drives You? EFFECT UP CONFERENCE INCREASE THE EVENTS EFFICIENCY Conference / Gala / Award Ceremony / Corporate Party EFFECT UP CONFERENCE INCREASE THE EVENTS EFFICIENCY

Gaggenau A Matter of Degrees

A multisensory culinary journey for the Gaggenau flagship opening. Inspired by the brand idea that temperature shapes life, guests moved through sensory zones with a bespoke menu and a sleek visual system, turning the showroom into a refined luxury-audience destination.

Gaggenau A Matter of Degrees

About the project

A multisensory culinary journey for the Gaggenau flagship opening. Inspired by the brand idea that temperature shapes life, guests moved through sensory zones with a bespoke menu and a sleek visual system, turning the showroom into a refined luxury-audience destination.

Challenge

The project needed a clear event format that could translate a brand message into a memorable guest experience for Dubai, MENA or international audiences.

Creative idea

Eventum Premo treats this type of project as a business experience: the concept, space, hospitality, timing, visual moments and content logic all support one central message.

What we did

Creative direction, event format, guest journey logic, production planning, supplier coordination and on-site experience design.

Result

The project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.
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Planning a project?

Send us your brief. We usually reply within one business day.

Discuss your project

Other projects

Volvo Podium Corporate Party / Automotive Volvo Podium SWISS Your plane to the Alps Digital / Metaverse / Aviation SWISS Your plane to the Alps

FAST / KODE57 The Geometry of Future

An evening where Japanese precision, bold engineering and forward vision shaped a new chapter in automotive performance. At The Ritz-Carlton Abu Dhabi, FAST unveiled two bold visions of performance: the hydrogen-powered F61H and the sculptural KODE57 by Ken Okuyama.

FAST / KODE57 The Geometry of Future

About the project

An evening where Japanese precision, bold engineering and forward vision shaped a new chapter in automotive performance. At The Ritz-Carlton Abu Dhabi, FAST unveiled two bold visions of performance: the hydrogen-powered F61H and the sculptural KODE57 by Ken Okuyama.

Challenge

The project needed a clear event format that could translate a brand message into a memorable guest experience for Dubai, MENA or international audiences.

Creative idea

Eventum Premo treats this type of project as a business experience: the concept, space, hospitality, timing, visual moments and content logic all support one central message.

What we did

Creative direction, event format, guest journey logic, production planning, supplier coordination and on-site experience design.

Result

The project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.
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Planning a project?

Send us your brief. We usually reply within one business day.

Discuss your project

Other projects

Kia Sportage Test drive in Greece Test Drive / Automotive Kia Sportage Test drive in Greece R-Trader Lifehack Night Corporate Party / Finance / Banks R-Trader Lifehack Night

Encore Resort Launch

An immersive Encore Resort presentation in the heart of Dubai. Spatial design, theatre performance, natural textures, light and scent turned a resort launch into a living woodland evening, with a guest experience led by atmosphere and story.

Encore Resort Launch

About the project

An immersive Encore Resort presentation in the heart of Dubai. Spatial design, theatre performance, natural textures, light and scent turned a resort launch into a living woodland evening, with a guest experience led by atmosphere and story.

Challenge

The project needed a clear event format that could translate a brand message into a memorable guest experience for Dubai, MENA or international audiences.

Creative idea

Eventum Premo treats this type of project as a business experience: the concept, space, hospitality, timing, visual moments and content logic all support one central message.

What we did

Creative direction, event format, guest journey logic, production planning, supplier coordination and on-site experience design.

Result

The project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.
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Planning a project?

Send us your brief. We usually reply within one business day.

Discuss your project

Other projects

Jaguar E-pace Launch Brand launch / Test Drive / Automotive Jaguar E-pace Launch HEINEKEN SILVER REFRESHING SESSION Brand launch / Corporate Party / Food & Beverage HEINEKEN SILVER REFRESHING SESSION
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