Heineken Fan Zone at Coldplay Concert
A Heineken fan zone created for four Coldplay concerts in Abu Dhabi. Together with the brand team, we built the largest fan community space, featuring a tattoo station with trendy branded tattoos and guest interactions that immersed people in the experience.
Heineken Fan Zone at Coldplay Concert
About the project
A Heineken fan zone created for four Coldplay concerts in Abu Dhabi. Together with the brand team, we built the largest fan community space, featuring a tattoo station with trendy branded tattoos and guest interactions that immersed people in the experience.
Challenge
ParaParaParadise – that’s what wenamed this project created for Heineken during four unforgettable Coldplay concerts in Abu Dhabi. In collaboration with the Heineken team, we created the largest and most popular space in the concert fan zone. The area featured a Tattoo Station offering trendy, branded tattoos to ensure every guest fully immersed themselves in the vibe and had an amazing time.
Creative idea
Eventum Premo shaped the event around a clear guest journey, brand atmosphere and visual moments that made the experience easy to remember and share.
What we did
Event concept, production planning, guest journey, visual experience, supplier coordination and on-site delivery.
Result
The project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.
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