Amarok Polar Expedition

Project details

Comprehensive support for introducing the new Volkswagen Amarok to the market. Creation of a promotional website, and daily broadcasts of a 60-day expedition. Participants crossed the Arctic Circle twice, experienced the lowest temperature in their lives, and set a Guinness record by completing the longest non-looped route within one country.

Project coverage – 8 M
New followers on social media – 12,000

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