Volkswagen

Amarok Polar Expedition

Project details

Comprehensive support for introducing the new Volkswagen Amarok to the Russian market. Creation of a promotional site and daily broadcasts of a 60-day expedition from Moscow to Petropavlovsk-Kamchatsky. Participants crossed the Arctic Circle twice, experienced the lowest temperature in their lives and set a Guinness record by completing the longest non-looped route within one country

Results:
8 million - project coverage
12,000 new followers on social networks

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