Safari in the desert
Safari in the desert in Dubai - This event was arranged by Eventum Premo. Dubai Experiential and Events Agency for Safari in the desert
Safari in the desert
About the project
One of the most unique locations in Dubai was chosen as an internship for ABG LAB staff and partners. Our goal was not just a trip to the desert, but an adventure through a protected area immersed in authentic Arabian culture and the heritage of the United Arab Emirates. A 1950’s Land Rover ride, Sunset Falcon Show, camel ride around the camp, an Authentic Arabian four-course dinner, traditional drumming and yola performances.
Challenge
Our goal was not just a trip to the desert, but an adventure through a protected area immersed in authentic Arabian culture and the heritage of the United Arab Emirates. A 1950’s Land Rover ride, Sunset Falcon Show, camel ride around the camp, an Authentic Arabian four-course dinner, traditional drumming and yola performances.
Creative idea
Eventum Premo connected creative direction, space, timing, hospitality and visual moments into one event narrative.
What we did
Creative development, event production planning, supplier coordination, guest journey logic and on-site delivery.
Result
Safari in the desert in Dubai - This event was arranged by Eventum Premo. Dubai Experiential and Events Agency for Safari in the desert
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