More than 2,500 Amway Business Owners gathered in Dubai for a large-scale leadership seminar focused on sustainable business growth and personal development.

Our team managed the event end to end, including logistics, venue operations, staffing, food and beverage, and the production of photo and video content.

We transformed the office into a vibrant space for a colorful family celebration, where children and adults tookpart in an exciting quest filled with riddles and tasks based on Yango products.

Guests enjoyed a robot show — the technological heroes of the day — along with gifts and prizes for all active participants. There were also masterclasses on coding and game development,where young creators took their first steps into the world of IT.

And of course, a themed photo zone captured the joy and bright emotions of the day.

This is how an office celebration becomes an event that truly unites and inspires!

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Neuro-launch in Istanbul was the event of the year! We decided to create a unique event that erased the line between the past and the future, combining historical heritage with modern technology. The event took place in the Binbirdirek Cistern, an ancient underground reservoir in Constantinople. The laser show and neuro-installations perfectly emphasized the uniqueness of this location. The magic of ancient columns and futuristic technologies made our show unique. Neuro-installations and laser lighting created a truly magical atmosphere, emphasizing the grandiosity of the moment. The guests were delighted with creative activities, and the highlight of the evening was the performance of TriOnStage. The virtuoso playing of violin, cello and saxophone against the backdrop of historic columns harmoniously rounded off the event.

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First, a press conference in abeautifully decorated hall — we set the tone for the entire event and energizedthe guests with powerful content.

Then, by the pool — an evening inthe spirit of the future: glowing balloons with the company’s logo floatedgently on the water, product content played on the screens, and brandednewspapers with tomorrow’s headlines were in the hands of the guests.

That’s how we unveiled the mainidea of the conference — spectacularly, stylishly, and with just the rightamount of party vibe.

Whosaid press events have to be boring?

We turned the second day of theconference into a real art space: one hall, several zones of interest. Aconference and a product gallery where everyone could discover the brand in anew way - through installations, emotions and visual images. After a busy day - an exquisite gala dinner, lights, stage and show: guestswere treated to a performance by Kristina Orbakaite and colourfull productions that made the evening trulyunforgettable. This is what a conference looks like when creativity and experience take over.

A fancy dinner, DJ set and liveflowers décor emphasising the unforgettable evening atmosphere. We organised all of this in honour of Yango's birthday

A three-day exclusive trip for 150 representatives of global advertising agencies to the heart of the Middle East - Qatar. Our guests received first-class travel support and VIP concierge service - from ticketing and hotel booking to transfers and airport pick-ups. We left no detail unattended. Wellcome party, business conference in a decorated art gallery, and Gala dinner with an awards ceremony against the backdrop of a 10-metre high statue of Oryx- it all added up to an amazing and interesting story three days long. And we made sure that this story would be interesting to tell. On the last day we organised a real adrenaline - a safari on 50 off-road vehicles through the Qatari dunes, and at the end we arranged a stylish lunchright in the desert.