Digital

Sponsorship integration of S7 Airlines in the Picnic "Afishi" 2016

Project Description

July 30, 2016, in the Park Kolomenskoye, was a Picnic "Afishi" - the largest in Moscow music festival

in the open air, which annually gathers about 50,000 people.
The Russian airline S7 Airlines for the first time acted as an official partner of the festival.

Pool & Bar S7 Airlines is located opposite the stage of Summer Stage by S7,

which gathered bright representatives of musical culture - Tesla Boy, Mujuice, Adrian Younge, Skepta and their fans.
In the same "district", a lot of additional activities from S7 were concentrated.

A task:

Bring the concept of the S7 brand to the guests of the event

#takecareofthehappiness and offer Entertainment, giving the opportunity to feel this idea.
Attracting a new audience to the loyalty program S7 Priority.

Implement integration into the event in accordance with the image of the S7 brand -
modern, bright, active, calling for action..

Decision:

"For us, this project turned out to be the concentration of all our summer emotions and sensations.
Even did not have to tune in to a single wave with the brand concept.
Team S7, the concept of the brand - exactly such as the project itself: live, bright, real. It was very easy for us to think of ways to fill the project.
Emotional compatibility and common tastes are still an incredibly important thing "- Polina Tolkacheva, partner of Eventum Premo.

To activate the S7 loyalty program, the hashtag #s7milesforsmiles was invented.
He is in fully reflects the airline's communication platform “TAKE CARE OF THE HAPPINESS”, because we smile when we are happy.

The main objective of the integration was, of course, attracting a new audience to the loyalty program.
Guests of the event were registered in the system and received a temporary S7 Priority card to collect not only smiles but also miles.
Total the airline played 7 million miles, which could be credited to a real card S7 Priority, or exchange for cool gifts from the company.

Summer, sun, friends, music, emotions and an almost physical sense of happiness are simple and a popular cocktail from Pool & Bar S7 Airlines.

Someone rested on the chilbag, listening to favorite performers, someone hid in the shadow of the veranda with an excellent view on the 2nd floor.
And some of them fulfilled their old dream and dived in a cloudy basin with balls.
It must be admitted that this zone surpassed our own bold expectations for popularity, and, judging by Instagram, has become one of the main photo-zones on the event.
Holidaymakers on deck chairs on the terraces refreshed themselves with nano-ice cream and thermal water.

Have fun and collect a serious number of miles could be on a digital trampoline – by the jumps, the participant ran an airplane and caught miles on the screen.

Slightly less physical strength, but savvier demanded a huge suitcase S7 – for rapid collection of giant slaps and sunscreen cream, perfectionist guests received treasured miles to the map.

ТAlso for fans of digital, we have invented a labyrinth "Sferum" - with the help of mobile
It was necessary to hold the ball through the labyrinth and charge yourself several hundred miles.

S7 managed to gather in one place a community of bright and active people for which the brand philosophy is close.

Corner S7 successfully blended into the concept of the festival, because Picnic "Afishi" is about summer, good music, and endless happiness.

Client S7 Airlines

Tags Event Digital

NIGHT FLIGHT SHOW

Project Description

In December, we created an event that determined the fate of 1,500,000 miles from S7 Airlines. The MOTEL club could not contain everyone, so they stuck up the live broadcast of this whole action. More than 30 000 participants and 1 winner from Novosibirsk.

Клиент

Tags Event Digital

WE LIKE TOGETHER WITH NISSAN

Project Description

Communication project to support sponsorship of the Nissan Champions League 2017. In order to expand the audience of the campaign, we developed a concept involving not only fans, but also their friends. Each participant could share his arguments "for" and "against" football. The faces of the project were Steelwallin and Vahidov, the promotion was carried out through digital channels and radio.

Results:
40 million - project coverage
45 000 - reactions in social networks

Клиент Nissan

Tags Digital

SMM-SUPPORT CASTROL

Project Description

Over the long years of working with the brand, we managed to achieve impressive indicators: now in the brand communities more than 50 000 subscribers, and the engagement rate has grown 10 times. Thanks to the development of new creative concepts and the use of the most modern SMM-tools, we managed to bring Castrol to the first place in terms of the level of presence in the segment.

As a result of our work in 2016, the number of publications about the company and Audi models has increased significantly, and following the results of the first 6 months of 2017 the brand took the second place in the number of publications among the German three automakers and the first in the total number of test drives published in the media.

Клиент Castrol

Tags Digital

Congratulations bus

Project Description

To expand the CRM-base and attract attention to the new configurator, we added the brand Volkswagen T1 Bulli - a bus of travelers, hippies, surfers, family men and business assistants. Users could choose not only the body color and disc design, as well as the surrounding atmosphere and graffiti.

Results:
1.5 million - coverage of the project
5000 - postcards created in the first month

Клиент Volkswagen

Tags Digital

Your plane to the Alps

Project Description

Development and introduction of game mechanics for distribution of promotional codes to the main ski areas of Switzerland. Each participant could collect his own aircraft in the Alps, planting his friends in a virtual airplane. The more friends - the more the discount for the flight. Drawing of gifts from the partners - Switzerland Tourism and LINDT, offline promotion of the action in major shopping centers in Moscow, 3D graffiti from the German artist Nikolai Arndt.

Results:
8000 - participants online
4000 - contacts assembled in the shopping center

Клиент SWISS

Tags Event Digital

First snow

Project Description

To draw attention to the launch of a new SWISS website in Russia before the start of the ski season and to stimulate the sale of tickets for ski areas, we have integrated the web page of the main ski resorts of the country into the website and Facebook. Each user could bet on the date and time of the first snowfall. The participant, whose forecast was the most accurate, went for a week to Switzerland.

Results:
2 million - project coverage
8000 - contacts and participants of the competition
30 mentions in the media
10,000 new Facebook subscribers

Клиент SWISS

Tags Digital

SMM for VOLVO CONSTRUCTION EQUIPMENT

Project Description

Development and implementation of the content strategy of representing the company in social networks on the basis of a deep analysis of the activity and behavior patterns of the target audience, segmentation by demography, age and interests. Development and implementation of an advertising campaign aimed both at supporting existing customers and attracting new subscribers to the page.

Results:
8000 subscribers by the end of the year
1500 - average coverage of each publication

Клиент Volvo

Tags Digital

SMM-SUPPORT FOR VOLKSWAGEN

Project Description

Development of strategy and launch of Russian-language brand pages in social networks. Segmentation of the audience, active work with bloggers, athletes, travelers and opinion leaders. Development of special projects, video shooting and advertising support for brand events.

Results:
30 000 - subscribers of the brand in social networks, of which more than 20 000 in Facebook - the priority site for the brand.
The first place in the commercial segment in Russia.

Клиент Volkswagen

Tags Digital

AMAROK POLAR EXPEDITION

Project Description

Integrated support for the launch of the new Volkswagen Amarok on the Russian market. Creation of a promotional site and daily broadcasts about a 60-day expedition from Moscow to Petropavlovsk-Kamchatsky. Participants twice crossed the Arctic Circle, experienced the lowest temperature in their lives and set a Guinness record, having made the longest un-ringed route inside one country

Results:
8 million - project coverage
12,000 new subscribers in social networks

Клиент Amarok

Tags Digital

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