S7 Airlines FIFA DME – One world one team
S7 Airlines FIFA DME – One world one team - This event was arranged by Eventum Premo. One of the best event marketing agency in Dubai with brand experience
S7 Airlines FIFA DME – One world one team
About the project
As soon as we saw one of the baggage carousels in the airport baggage claim area, we put a football goal above it. A message appeared on the screens next to the arrival city name: “EVERYTHING IS IN PLAY”" The belt began to move, the first footballs tumbled down onto the belt, followed by passengers’ suitcases that hit or missed which the carousel gate. Then, the a famous commentator’s cabin appeared; the commentator made funny remarks on what was going on; then, football referees appeared near the belt and and recorded the “goals scored” – the suitcases that hit the goal. A passenger whose suitcase fell through the gate received a gift – a flight to any destination of the world from S7 Airlines. When awarding the winner, a podium with fans appeared on the site, who congratulated the winner. As a result of the campaign, a video was shot, which went viral to promote during the final matches of the 2018 FIFA World Cup.
Challenge
A message appeared on the screens next to the arrival city name: “EVERYTHING IS IN PLAY”" The belt began to move, the first footballs tumbled down onto the belt, followed by passengers’ suitcases that hit or missed which the carousel gate.
Creative idea
Then, the a famous commentator’s cabin appeared; the commentator made funny remarks on what was going on; then, football referees appeared near the belt and and recorded the “goals scored” – the suitcases that hit the goal.
What we did
A passenger whose suitcase fell through the gate received a gift – a flight to any destination of the world from S7 Airlines.
Result
When awarding the winner, a podium with fans appeared on the site, who congratulated the winner.
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