Gaggenau A Matter of Degrees
A multisensory culinary journey for the Gaggenau flagship opening. Inspired by the brand idea that temperature shapes life, guests moved through sensory zones with a bespoke menu and a sleek visual system, turning the showroom into a refined luxury-audience destination.
Gaggenau A Matter of Degrees
About the project
For the Gaggenau Dubai flagship opening at City Walk, Eventum Premo MENA designed and produced A Matter of Degrees — a multisensory culinary journey inspired by the idea that temperature shapes life. Guests moved through Radiant Heat, Black Cold and The Right Degree, with each sensory zone offering a distinct culinary encounter.
Challenge
Open Gaggenau's Dubai flagship with an experience that translated the brand's relationship with temperature into a coherent guest journey rather than a conventional showroom reception.
Creative idea
A Matter of Degrees used temperature as the narrative. Sensory zones, food, visual design and the sequence of the evening expressed one central brand idea through the guest experience.
What we did
Creative concept, event format, guest journey, visual direction, production planning, supplier coordination and on-site experience design for the Dubai flagship opening.
Result
The opening transformed the Dubai flagship into a three-zone guest journey that connected Gaggenau's design language with temperature, cuisine and sensory experience.
Client confirmation from Gaggenau identifies Eventum Premo MENA as responsible for event design and production.
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