Gaggenau A Matter of Degrees
A multisensory culinary journey for the Gaggenau flagship opening. Inspired by the brand idea that temperature shapes life, guests moved through sensory zones with a bespoke menu and a sleek visual system, turning the showroom into a refined luxury-audience destination.
Gaggenau A Matter of Degrees
About the project
A multisensory culinary journey for the Gaggenau flagship opening. Inspired by the brand idea that temperature shapes life, guests moved through sensory zones with a bespoke menu and a sleek visual system, turning the showroom into a refined luxury-audience destination.
Challenge
The project needed a clear event format that could translate a brand message into a memorable guest experience for Dubai, MENA or international audiences.
Creative idea
Eventum Premo treats this type of project as a business experience: the concept, space, hospitality, timing, visual moments and content logic all support one central message.
What we did
Creative direction, event format, guest journey logic, production planning, supplier coordination and on-site experience design.
Result
The project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.
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