A Central Asia leadership training seminar for Amway in Shanghai and Sanya, China, bringing together more than 1,200 top marketers from over 10 countries. The event combined stage design, live performance, recognition moments and a strong motivational narrative around the power of shared ambition.

During Dubai Derma international conference, we introduced LAB31b by ABG LAB, one of Dubai’s most iconic locations, Gilt at Burj Al Arab. The evening brought together celebrities, influencers and beauty leaders for an elegant product reveal with buffet, live jazz, gift packs and a photo zone.

To expand the CRM base and attract attention to the new configurator, we added the Volkswagen T1 Bulli brand to the site - a bus of travelers, hippies, surfers, family people and an assistant to entrepreneurs. Users could choose not only the body color and design of the disks, but also the surrounding atmosphere and graffiti.Results: 1.5 million - project coverage 5000 - greeting card created in the first month

Development and implementation of a content strategy for representing the company on social networks based on a deep analysis of the activity and behavior patterns of the target audience, segmentation by demography, age and interests. Development and implementation of an advertising campaign aimed both at supporting existing customers and attracting new page subscribers.Results: 8000 - subscribers based on the results of the year of work 1500 - average coverage of each publication

On October 10, a reception organized by Eventum Premo, and dedicated to the launch of the revolutionary ARTISTRYTM YOUTH XTENDTM collection of anti-aging products, was held at the art gallery. ARTISTRYTM brand gathered celebrity guests, and journalists of leading glossy magazines, in one of the most elegant places of the city to tell about the innovative technology and exclusive components of ARTISTRYTM YOUTH XTENDTM capable of reprogramming the future of the skin, prolonging life cycle of its cells. In the welcome zone, the guests were offered to take part in master classes to create exquisite jewelry – veils and buttonholes – from fresh flowers. Guests were welcomed, and an amazing union of a saxophone and a harp Arfasound band created the atmosphere of the evening. The presentation was opened by Melissa Handy, the Brand Manager of Amway Cosmetics brand, who presented ARTISTRYTM YOUTH XTENDTM collection. Special guest of the event was Richard Stevens, CEO of Amway, who told about the latest ARTISTRYTM brand achievements. The host of the evening was an actress who shared her experience of using ARTISTRY™ YOUTH XTEND™. The appearance of three-dimensional mock-ups of the Power System basic products was the highlight of the evening, which symbolized the beginning of YOUTH XTEND™ YOUTH XTEND™ collection promotion to the Russian market. After the presentation, the guests were invited to the experience zones where they could test the collection products, and consult with the expert. Celebrities were first to come to the event to meet and test YOUTH XTEND™ line. This project was awarded the Golden Puzzle statuette, as the best brand project.

A digital communication project was arranged in support of Nissan's sponsorship of the Champions League. To broaden the campaign audience, we developed a concept to get fans involved – together with their friends. Each participant could share their arguments for and against soccer. Famous radio hosts were the faces of the project; the promotion was carried out via digital channels and radio.Results: Project coverage – 40 M Social media responses – 45,000

The main event for INFINITI was the appearance of the innovative INFINITI QX50 car and the QX80 update. The client wanted to convey to his dealers that they were given all the tools in order to reach a new level of sales due to the emergence of an innovative car and thereby, through this tool, make their future the way they want.

Individual Secret show presentation of the new car. Closed car previews were organized for a narrow target audience (VIP clients, dealerships). During the event, the Audi City showroom turned into a closed Audi space dedicated to the new Audi A8.Light premium catering, static car display, special atmosphere, comfortable lounge areas-everything to enjoy the meeting with the perfect premium sedan. The overall idea was supported by decorative elements in the lounge area, unusual logistics of guests on the site, and a special cocktail from the Robo-hand on the bar.

To draw attention to the launch of the new SWISS airline website ahead the start of the ski season, and to encourage ticket sales for ski destinations, we integrated the web cameras of the country's main ski resorts on the website and Facebook page. Each user could place a bet on a specific date and time of the first snowfall. The participant whose forecast was the most accurate went to Switzerland for a week.Results: Project scope – 2 M Contacts and contest participants – 8,000 Media mentions – 30 New Facebook followers – 10,000

Ahead of the Formula 1 Grand Prix, Infiniti customers took part in the unveiling n of the updated Infiniti Q70 car at the race track. All the power and dynamics of the new product was demonstrated by a special guest of the event, the driver of the Infiniti Red Bull Racing Formula 1 team. The slogan of the event –“Winner's Instinct" – could not be better suited to the star of the Infiniti Red Bull Racing team and the updated Q70. More than 2,000 guests took part in test drives on that day, for which the entire Infiniti model range was available. Guests of the event themselves could evaluate exciting race tracks, a dangerous platform for testing off-road qualities of cars, “Parking Experience” blind control drive, and other test types. A large number of areas of hospitality and entertainment allowed guests to spend the day with pleasure – and male th most of it. And, the friends of the brand from Infiniti Club organized an exhibition of tuned Infiniti cars, which triggered massibve response on social media.