
KIA Rio X-Line new cross-hatchback Test drive
Project details
On November 7-10, 2017, Eventum Premo conducted a test drive for KIA for the new KIA Rio X-Line cross-hatchback for media representatives and corporate clients.
Rio X-Line was created taking into account the wishes of Russian customers. In this KIA car, it was possible to combine the dynamics and controllability of the hatchback with the practicality and design elements of the crossover, as well as the convenience of movement in the city and beyond.
The test drive lasted 2 days and passed along the route in the Leningrad region.
The program of the event included a visit to the Russian plant of Hyundai Motor.
Four models of the company are assembled at the factory: KIA Rio, KIA Rio X-Line, Hyundai Creta and Hyundai Solaris. Participants were lucky to see with their own eyes the full production cycle of the plant, the technological process of the enterprise includes stamping large body panels, welding, body painting and assembly of the finished car.
The participants of the event were given the opportunity to feel the harmony of contrasts: the comfort of moving on country roads, a rich set of warm options in the car, and vans with warming coffee at bus stops along the route helped to forget about the November bad weather.
40 people participated in the test drive
Галерея
More Projects
-
Gate7 by S7 Airlines branded space for «Afisha's Picnic» 2018
The GATE7 Pavilion is a space that is designed to create the atmosphere of world music festivals and become a portal to all the main dance floors of the world. We talk about a different type of travel: when you go to another country for your favorite music artists; when ready to dance f...Read more -
Corporate New Year - Pfizer Family
Our task at the event was to link: personal development of employees and company development demonstrate the unity of all branches of the company show that the company is not only employees, but also their families The Concept Of The Pfizer Family | Implementation. During the event...Read more