KIA

KIA Rio X-Line new cross-hatchback Test drive

Project details

On November 7-10, 2017, Eventum Premo conducted a test drive for KIA for the new KIA Rio X-Line cross-hatchback for media representatives and corporate clients.

Rio X-Line was created taking into account the wishes of Russian customers. In this KIA car, it was possible to combine the dynamics and controllability of the hatchback with the practicality and design elements of the crossover, as well as the convenience of movement in the city and beyond.
The test drive lasted 2 days and passed along the route in the Leningrad region.

The program of the event included a visit to the Russian plant of Hyundai Motor.
Four models of the company are assembled at the factory: KIA Rio, KIA Rio X-Line, Hyundai Creta and Hyundai Solaris. Participants were lucky to see with their own eyes the full production cycle of the plant, the technological process of the enterprise includes stamping large body panels, welding, body painting and assembly of the finished car.

The participants of the event were given the opportunity to feel the harmony of contrasts: the comfort of moving on country roads, a rich set of warm options in the car, and vans with warming coffee at bus stops along the route helped to forget about the November bad weather.
40 people participated in the test drive

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