KIA Rio X-Line new cross-hatchback Test drive

KIA Rio X-Line new cross-hatchback Test-drive - This event was arranged by Eventum Premo. Dubai Experiential and Events Agency for Korean Brands and more. Eventum Premo is a leading event management company operating in Dubai, UAE

KIA Rio X-Line new cross-hatchback Test drive

About the project

On November, Eventum Premo conducted a test drive for KIA for the new KIA Rio X-Line crossover hatchback for media representatives and corporate clients. Rio X-Line was created, based on customer feedback. In this KIA car, it was possible to combine the dynamics and controllability of the hatchback and the practicality and design elements of a crossover vehicle, as well as the convenience of movement through the city and beyond. The test drive lasted 2 days.The program of the event included a visit to the Hyundai Motor factory. Four models of the company are assembled at the factory: KIA Rio, KIA Rio X-Line, Hyundai Creta, and Hyundai Solaris. Participants were lucky to see the full production cycle of the plant, the technological process includes stamping large body panels, welding, body painting, and finished car assembly. The participants were able to feel the harmony of contrasts: the comfort of traveling by country roads, a rich set of warm options in the car, and vans with warming coffee at bus stops along the route helped to forget about the November bad weather. 40 people participated in the test drive

Challenge

Rio X-Line was created, based on customer feedback. In this KIA car, it was possible to combine the dynamics and controllability of the hatchback and the practicality and design elements of a crossover vehicle, as well as the convenience of movement through the city and beyond.

Creative idea

The test drive lasted 2 days.

What we did

The program of the event included a visit to the Hyundai Motor factory.

Result

Four models of the company are assembled at the factory: KIA Rio, KIA Rio X-Line, Hyundai Creta, and Hyundai Solaris. Participants were lucky to see the full production cycle of the plant, the technological process includes stamping large body panels, welding, body painting, and finished car assembly.