CROC 31 YEARS OLD / ON THE SAME WAVE
CROC 31 YEARS OLD / ON THE SAME WAVE - This event was arranged by Eventum Premo. Dubai Experiential and Events Agency for IT brands. Eventum Premo is a leading event management company operating in Dubai, UAE
CROC 31 YEARS OLD / ON THE SAME WAVE
About the project
Birthday of CROC company at Supermetall! The inner courtyard housed a large stage with a vertical screen, a catering area with food trucks, photo zones, a game zone and a CROC sword store. Radio restaurant turned into a recording studio, and Circle pizzeria, Muchacho bar, SMSL beauty salon, flower shop turned into cool spots of the team quest.The underground parking lot was filled with cars rolled by CROC employees. A month before the event they were simple wrecks, but the creative teams of CROC turned each of them into an amusement park on wheels with its own activities and tricks.After the presentation of cars, the parking lot turned into a techno-rave, where DJs - employees of the company - performed.In the finale all the guests danced to the electronic mix with the phrases of the employees!
Challenge
The inner courtyard housed a large stage with a vertical screen, a catering area with food trucks, photo zones, a game zone and a CROC sword store.
Creative idea
Radio restaurant turned into a recording studio, and Circle pizzeria, Muchacho bar, SMSL beauty salon, flower shop turned into cool spots of the team quest.
What we did
The underground parking lot was filled with cars rolled by CROC employees. A month before the event they were simple wrecks, but the creative teams of CROC turned each of them into an amusement park on wheels with its own activities and tricks.
Result
After the presentation of cars, the parking lot turned into a techno-rave, where DJs - employees of the company - performed.
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