SWISS Your plane to the Alps
Your plane to the Alps - This event was arranged by Eventum Premo. Eventum Premo is a leading event management company operating in Dubai, UAE
SWISS Your plane to the Alps
About the project
Development and implementation of a video game mechanics to distribute promo codes to the main ski destinations in Switzerland. Each of the participants could “assemble” their own plane, arrange settings for their friends, and “fly” to the Alps by the virtual plane. The more friends you had involved, the more discount you got on your flight. Drawing of gifts from partners – Switzerland Tourism and LINDT, offline support for promotions in major shopping centers, 3D graffiti by German artist Nikolai Arndt.Results: Inline campaign participants – 8000 Contacts collected by the shopping mall – 4000
Challenge
Results: Inline campaign participants – 8000 Contacts collected by the shopping mall – 4000
Result
Your plane to the Alps - This event was arranged by Eventum Premo. Eventum Premo is a leading event management company operating in Dubai, UAE
Planning a project?
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