Development and implementation of a video game mechanics to distribute promo codes to the main ski destinations in Switzerland. Each of the participants could “assemble” their own plane, arrange settings for their friends, and “fly” to the Alps by the virtual plane. The more friends you had involved, the more discount you got on your flight. Drawing of gifts from partners – Switzerland Tourism and LINDT, offline support for promotions in major shopping centers, 3D graffiti by German artist Nikolai Arndt.

Results:
Inline campaign participants – 8000
Contacts collected by the shopping mall – 4000