INFINITI's regular Customers and potential buyers were the guests of the event. By making appointments on a specially created landing webpage, the guest could choose a time slot and a car they was interested in. At the event, guests could:

•  Listen to live music performed by a cheerful singer.
•  Visit an activity: a barbershop for for the male audience, and right-hemisphere drawing for the female. * A children’s corner was provided for children with animators and games for all ages.
•  Print photos as a keepsake
•  See the new QX50 digitally with Oculus glasses
•  Enjoy light snacks and warm seasonal drinks
•  Get to know the new INFINITI QX50 and QX80 cars on a specially designed track
•  Chat with dealership representatives