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Yandex Ads Agency Gala

Yandex Ads hosted a three-day curated journey to Qatar for 150 global agency leaders. From conference sessions to desert safari, the program blended business, culture and adventure into a story guests would live first and share later.

Yandex Ads Agency Gala

About the project

Yandex Ads hosted a three-day curated journey to Qatar for 150 global agency leaders. From conference sessions to desert safari, the program blended business, culture and adventure into a story guests would live first and share later.

Challenge

A three-day exclusive trip for 150 representatives of global advertising agencies to the heart of the Middle East - Qatar. Our guests received first-class travel support and VIP concierge service - from ticketing and hotel booking to transfers and airport pick-ups. We left no detail unattended. Wellcome party, business conference in a decorated art gallery, and Gala dinner with an awards ceremony against the backdrop of a 10-metre high statue of Oryx- it all added up to an amazing and interesting story three days long. And we made sure that this story would be interesting to tell. On the last day we organised a real adrenaline - a safari on 50 off-road vehicles through the Qatari dunes, and at the end we arranged a stylish lunchright in the desert.

Creative idea

Eventum Premo shaped the event around a clear guest journey, brand atmosphere and visual moments that made the experience easy to remember and share.

What we did

Event concept, production planning, guest journey, visual experience, supplier coordination and on-site delivery.

Result

The project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.
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