Cheer with Nissan

Project details

A digital communication project was arranged in support of Nissan's sponsorship of the 2017 Champions League. To broaden the campaign audience, we developed a concept to get fans involved – together with their friends. Each participant could share their arguments for and against soccer.

Famous radio hosts were the faces of the project; the promotion was carried out via digital channels and radio.

Project coverage – 40 M
Social media responses – 45,000

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