Cheer with Nissan
A digital communication project was arranged in support of Nissan's sponsorship of the 2017 Champions League. To broaden the campaign audience, we developed a concept to get fans involved – together with their friends. Each participant could share their arguments for and against soccer.
Famous radio hosts were the faces of the project; the promotion was carried out via digital channels and radio.
Project coverage – 40 M
Social media responses – 45,000