Cheer with Nissan
Digital communication project to support sponsorship by Nissan of the Champions League 2017. In order to expand the audience of the campaign, we have developed a concept that involves not only fans, but also their friends. Each participant could share their arguments for and against football.
The faces of the project were Stillavin and Vakhidov, promotion was carried out through digital channels and radio.
40 million– project coverage
45 000 - reactions in social networks