On February 26 and 27, the managers and owners of Eventum Premo held a seminar on organizing events “Why did they freeze in delight?” The seminar was attended by representatives of various business sectors: automobiles, online stores, pharmaceutics, oil refineries, Telecom operators, to name a few. All of them had one thing in common: the desire to win over their Customers by providing them event services – and arranging the best events possible to send shivers up and down their spines, and make them freeze in delight. A review of cases from all over the world, which had attracted millions of likes, was presented for starters; then the wortkshop went on to offer practical classes and creative business games that could teach participants to simplify the process of preparing events and make it an exciting activity.