HEINEKEN SILVER REFRESHING SESSION
Heineken unveiled Heineken Silver — a lager with a fresh aftertaste — at a rooftop party in Dubai. A DJ set, ice cream bar, product styling and branded details created a relaxed launch moment for partners and friends.
HEINEKEN SILVER REFRESHING SESSION
About the project
Heineken unveiled Heineken Silver — a lager with a fresh aftertaste — at a rooftop party in Dubai. A DJ set, ice cream bar, product styling and branded details created a relaxed launch moment for partners and friends.
Challenge
Heineken Silver® is brewed at an icy temperature of -1 °C, which gives it an additional refreshing taste. And the party on the roof of the Address Beach Resort hotel for the closest partners and friends of the company, on the contrary, turned out to be very hot.
Creative idea
The guests appreciated the magnificent view of Dubai at night from the height of the 77th floor, an invited DJ and a special ice cream bar, as well as many other refreshing surprises. It was cool, I'm ready to repeat it!
What we did
Creative development, event production planning, supplier coordination, guest journey logic and on-site delivery.
Result
The project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.
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