Project details

On October 10, a reception was organized at the Red Hills art gallery organized by Eventum Premo to launch the revolutionary ARTISTRYTM YOUTH XTENDTM collection of anti-aging products on the Russian market.

ARTISTRYTM brand gathered guests - celebrities and journalists of leading glossy magazines - in one of the most elegant places in Moscow to talk about innovative technologies and exclusive ARTISTRYTM YOUTH XTENDTM components that can reprogram the future of the skin, prolonging the life cycle of its cells.

In the welcome zone, guests were invited to participate in workshops on creating exquisite jewelry from fresh flowers - veils and buttonholes. Greeted the guests and created the atmosphere of the evening, an amazing union of the saxophone and harp of the Arfasound group. The presentation was opened by Melissa Handy, Amway’s beauty brand brand manager, who was at the forefront of the ARTISTRYTM YOUTH XTENDTM collection.

The special guest of the event was Richard Stevens, General Director of Amway LLC, who spoke about the latest achievements of the ARTISTRYTM brand.

The host of the evening was Olga Kabo, theater and film actress, who shared with her guests her own experience in using ARTISTRY ™ YOUTH XTEND ™

The culmination of the evening was the triumphant appearance of volumetric mock-ups of the main Power System products, which symbolized the start of the launch of the YOUTH XTEND ™ collection on the Russian market. After the presentation, the guests were invited to experience zones where it was possible to test the collection tools and consult with their expert Alexandra Gont.

The first to come to the event to meet and test the YOUTH XTEND ™ line of friends are Katya Lel, Natalya Bochkareva, Ekaterina Strizhenova and Elena Borscheva.

  • This project won the Golden Puzzle figurine - the best project for the brand


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