ARTISTRY YOUTH XTEND presentation

On October 10, a reception organized by Eventum Premo, and dedicated to the launch of the revolutionary ARTISTRYTM YOUTH XTENDTM collection of anti-aging products, was held at the art gallery.

ARTISTRYTM brand gathered celebrity guests, and journalists of leading glossy magazines, in one of the most elegant places of the city to tell about the innovative technology and exclusive components of ARTISTRYTM YOUTH XTENDTM capable of reprogramming the future of the skin, prolonging life cycle of its cells.

In the welcome zone, the guests were offered to take part in master classes to create exquisite jewelry – veils and buttonholes – from fresh flowers. Guests were welcomed, and an amazing union of a saxophone and a harp Arfasound band created the atmosphere of the evening. The presentation was opened by Melissa Handy, the Brand Manager of Amway Cosmetics brand, who presented ARTISTRYTM YOUTH XTENDTM collection.

Special guest of the event was Richard Stevens, CEO of Amway, who told about the latest ARTISTRYTM brand achievements.

The host of the evening was an actress who shared her experience of using ARTISTRY™ YOUTH XTEND™.

The appearance of three-dimensional mock-ups of the Power System basic products was the highlight of the evening, which symbolized the beginning of YOUTH XTEND™ YOUTH XTEND™ collection promotion to the Russian market. After the presentation, the guests were invited to the experience zones where they could test the collection products, and consult with the expert.

Celebrities were first to come to the event to meet and test YOUTH XTEND™ line.

This project was awarded the Golden Puzzle statuette, as the best brand project.