New year cards VOLKSWAGEN
New Year project for Facebook community subscribers.
Throughout December, the illustrator was on the air drawing greeting cards with iconic models and brand events. Subscribers, observing the work of the sketchist, guessed the events and answered questions. At the end of the drawing, the names of the winners fit into the card itself.
570,000 - project coverage
240,000 - video views
0,24rub - the cost of one viewer