Porsche Test Drive: What Drives You?
A spatial answer to Porsche’s question: what drives you? We transformed a test-drive format into a full brand experience with venue design, guest flow, interactive zones and premium automotive atmosphere, helping guests feel the difference between engineering, speed and emotion.
Porsche Test Drive: What Drives You?
About the project
A spatial answer to Porsche’s question: what drives you? We transformed a test-drive format into a full brand experience with venue design, guest flow, interactive zones and premium automotive atmosphere, helping guests feel the difference between engineering, speed and emotion.
Challenge
We took the Porsche test drive to the next level — pure wow! On this day, guests compared the raw power of petrol sports cars with the lightning-fast response of electric ones.
We transformed the pit lane and garage into a sleek exposition, added a reaction game zone, an AI-powered photo booth (yes, the one where you become a toy!), a 3D printer making branded key rings, and a merch zone no one walked away from empty-handed.
But the highlight? The roar of engines and a real track where everyone got to experience the thrill behind the wheel.
Technology,style, and adrenaline — that’s how we do events
Creative idea
Eventum Premo shaped the event around a clear guest journey, brand atmosphere and visual moments that made the experience easy to remember and share.
What we did
Event concept, production planning, guest journey, visual experience, supplier coordination and on-site delivery.
Result
The project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.
Planning a project?
Send us your brief. We usually reply within one business day.
