A person quickly switches between communication channels - sees ads, looks at social networks, contacts the brand at an event, sends a photo of the event to friends, see the mention of the brand in the magazine. This is one field of information that a person does not divide into ATL, BTL, TTL, PR, Event, Digital. Digital communication channels play an increasing role. At the same time, we are convinced that at some point there should be a live contact between the brand and the person. Our mission is to find new ideas and solutions for communication between the brand and its consumer, blurring the boundaries between online and offline.