Infiniti Client event
Client event Infiniti - This event was arranged by Eventum Premo. Dubai Experiential and Events Agency for Clients' days
Infiniti Client event
About the project
Ahead of the Formula 1 Grand Prix, Infiniti customers took part in the unveiling n of the updated Infiniti Q70 car at the race track. All the power and dynamics of the new product was demonstrated by a special guest of the event, the driver of the Infiniti Red Bull Racing Formula 1 team. The slogan of the event –“Winner's Instinct" – could not be better suited to the star of the Infiniti Red Bull Racing team and the updated Q70. More than 2,000 guests took part in test drives on that day, for which the entire Infiniti model range was available. Guests of the event themselves could evaluate exciting race tracks, a dangerous platform for testing off-road qualities of cars, “Parking Experience” blind control drive, and other test types. A large number of areas of hospitality and entertainment allowed guests to spend the day with pleasure – and male th most of it. And, the friends of the brand from Infiniti Club organized an exhibition of tuned Infiniti cars, which triggered massibve response on social media.
Challenge
More than 2,000 guests took part in test drives on that day, for which the entire Infiniti model range was available.
Creative idea
Guests of the event themselves could evaluate exciting race tracks, a dangerous platform for testing off-road qualities of cars, “Parking Experience” blind control drive, and other test types.
What we did
A large number of areas of hospitality and entertainment allowed guests to spend the day with pleasure – and male th most of it. And, the friends of the brand from Infiniti Club organized an exhibition of tuned Infiniti cars, which triggered massibve response on social media.
Result
Client event Infiniti - This event was arranged by Eventum Premo. Dubai Experiential and Events Agency for Clients' days
Planning a project?
Send us your brief. We usually reply within one business day.
