The first annual Effect UP conference dedicated to improving the efficiency of purchasing activities was held in the Casta Diva restaurant. The event was held in a new, innovative format, combining a discussion panel and elements of entertainment. Representatives of the largest companies and event agencies gathered on one platform. Through a direct dialogue between the customer, a representative of the Purchase Department, and the event service provider, thorny issues that often arise between the parties were discussed. The moderators of the conference were the members of the NAAA Alexander Shumovich and others. We hope that business events of this type will help each party involved in organizing events in learning to make conclusive decisions.

INFINITI's regular Customers and potential buyers were the guests of the event. By making appointments on a specially created landing webpage, the guest could choose a time slot and a car they was interested in. At the event, guests could: Listen to live music performed by a cheerful singer. Visit an activity: a barbershop for for the male audience, and right-hemisphere drawing for the female. * A children’s corner was provided for children with animators and games for all ages. Print photos as a keepsake See the new QX50 digitally with Oculus glasses Enjoy light snacks and warm seasonal drinks Get to know the new INFINITI QX50 and QX80 cars on a specially designed track Chat with dealership representatives

On October 4-5, the M. Video conference “Nothing Is Impossible!” was held. In those fall days, literally nothing was impossible, even for the first time to bring together 1000 retail and office employees. This first joint conference was intended to convey to all employees a new Mission and new Values of the company, which would become the basis under the further development. A tent of 1,950 sq.m. and 8 meters high, where all the main events of the conference were held, was put up special for M. Video. From the very beginning, alot of surprises waited for the employees at the General conference held on October 4. Once in the hall, the guests saw only a small podium with the letters “M. video” and a couple of speakers installed on it. The invisible Voice greeted the participants, passed jokes, and helped them settle in the hall. The host then greeted all participants and asked 1,000 people to turn their chairs 90 degrees. At this moment, a black curtain fell sharply in front of the audience, and the guests saw a real stage and a live music band that had been hidden behind a large screen. The surprises didn't end there; the presentation of the company's new values was accompanied by presentations by invited speakers in various fields, who shared their view of the values, from their personal and occupational perspectives. They shared their experiences and proved that the new values of “MVideo” company were no idle boast, but real and working business principles, and every employee’s life principles. In the middle of the conference, another surprise was uncorked on the participants – Wool Teambuilding, where the participants were made to feel the close relationship previously proclaimed from the stage – by having an enormous wool blanket wraped around them all, the participants became one whole, one team in 10 minutes. The day continued with classes in groups located at 41 points of the venue; then, everyone could take part in an outdoor fun dance flashmob arranged in a forest glade. At the evening gala dinner, the guests had plenty of fun watching the annual MVN festival, which was attended by 11 teams from many cities. October 5 was no less a busy day. During the first half of the day, the retail Department employees were preparing for the high season, telling about product innovations, merchandising chips, and much more. An unusual musical that which was staged and unfolded right in the hall was a surprise of the day for the participants. Singers, one by one, got up from their seats they had been occupying throughout the conference in various locations of the audience, and fell into a song that announced the next part of the day – a game with vendors. And at this time, in the next building, the participants were already waiting for Père Fouras, the quiz master of Fort Boyard, together with his keys and riddles. After all, this year's vendor exhibition was held in the Ford Boyard game show style. The teams were to earn keys at vendors ' stands by accomplishing tasks and answering questions. At the end of the quest, teams had to work together to open a huge chest fitted with 32 locks. As soon as the chest cover flung open, colorful balloons soared out of it and into the sky, and participants received branded scarves; they finished the conference to the sounds of “We are the champions” with scarves around their necks.

We held more than 50 events for Mercedes-Benz , including AMG special Driving Event Client events, AMG Driving Academy trainings, as well as events for employees and partners of the company.

A well-thought-out and drawn version of the zone for Mercedes-Benz. We located 6 cars at once, in the very center of the registration area under a canopy, where you can also get Souvenirs The zone turned out to be bold in its own way, like the brand's AMG line-up and the DTM races themselves.

On February 26 and 27, the managers and owners of Eventum Premo held a seminar on organizing events “Why did they freeze in delight?” The seminar was attended by representatives of various business sectors: automobiles, online stores, pharmaceutics, oil refineries, Telecom operators, to name a few. All of them had one thing in common: the desire to win over their Customers by providing them event services – and arranging the best events possible to send shivers up and down their spines, and make them freeze in delight. A review of cases from all over the world, which had attracted millions of likes, was presented for starters; then the wortkshop went on to offer practical classes and creative business games that could teach participants to simplify the process of preparing events and make it an exciting activity.

As soon as we saw one of the baggage carousels in the airport baggage claim area, we put a football goal above it. A message appeared on the screens next to the arrival city name: “EVERYTHING IS IN PLAY”" The belt began to move, the first footballs tumbled down onto the belt, followed by passengers’ suitcases that hit or missed which the carousel gate. Then, the a famous commentator’s cabin appeared; the commentator made funny remarks on what was going on; then, football referees appeared near the belt and and recorded the “goals scored” – the suitcases that hit the goal. A passenger whose suitcase fell through the gate received a gift – a flight to any destination of the world from S7 Airlines. When awarding the winner, a podium with fans appeared on the site, who congratulated the winner. As a result of the campaign, a video was shot, which went viral to promote during the final matches of the 2018 FIFA World Cup.

Training and comparative test-drives for employees of Renault dealer centers were arranged as part of the market introduction of new Renault models – the new Logan, Sandero, the new Megane and Fluence for the Nordic Region. This project was organized by Eventum Premo company. It took us several months to prepare the project. Our area of responsibility comprized a number of activities – namely, selection of venues, rental cars, classmates, the development of logistics test-drive, maintenance and control of Renault vehicles tranpsortations, the selection of the team of trainers, production of printed materials, and the development of complete logistics for the event. Seeing as the participants strongly appreciated the event, the company decided to hold another similar one-day-long event for its staff, which was held on February 16, and became the final event in this project. We believe that that the knowledge and skills obtained in the course of training will contribute to the high quality of service in the dealer network, Renault, to best meet the needs of the clients’ brand.

Switzerland was very popular with aristocrats in the 19th and 20th centuries. World-famous personalities visited these places to relax, think about "the great things", and be inspired to create new masterpieces. Guests of the event walked in the footsteps of famous poets, and understood why they so praised this country in their letters and works. Like Suvorov, the guests visited the Devil's Bridge on June 17-21, like Karamzin admired the views of Lake Lucerne, visited Montreux, where Nadokov and Freddie Mercury lived, walked around Vevey like Charlie Chaplin, were inspired like Byron by the ancient spirit of Chillon Castle, and much more.