Infiniti

Infiniti Q50 presentation

Project details

Where to go on Saturday, on a sunny day with the children? Of course, in Victory Park, because there is a presentation of the new Infiniti Q50 car, which starts at the level of instincts.
To be the first, to be the best, to look at the world through the eyes of a winner - all this was felt by the guests of the event, which took place on September 20, 2014 on Poklonnaya Hill for INFINITI.

Exclusive electronic invitations were sent in advance. Guests registered at a specially created site and chose a convenient time for passing the test drive. Arriving at the park, guests found themselves on an exclusive islet, where everyone could find something to their liking. A large tent with panoramic windows was specially erected here to simultaneously enjoy the beauty around and observe the progress of the test drive. The interior, skillful design of the tent and delicious dishes were matched by the brand.

The territory adjacent to the tent was covered with a lawn and set up a real rest area on it with soft poufs, lively arborvitae and delicious coffee. On this day, all participants in the event saw and heard a special guest, the "Curlers" group. The leader was Max Orlov - he made the event even more elegant. At the event, in the status of a permanent partner, Red Bull was present: beautiful girls handed out energy drinks to those who wanted it. However, the Formula 1 race car attracted the most attention of all those present, leaving no children or adults indifferent.

Participants in the test drive were invited to start by means of SMS alerts, so we were able to devote time to each guest. While waiting for an invitation to a test drive, guests could join the new fashion entertainment. Ebru is the art of drawing with special paints on the surface of the water. While the adults were busy creating their own masterpieces, the little guests were entertained by characters from different tales. Together with the children, they did different crafts and, of course, painted on paper in all colors of the rainbow the new Infiniti Q50 model. The real art object was the 17-meter podium, which housed three Infiniti cars: Q50, QX70 and QX80.

As for the guests of the event, they were interesting, successful, promising young people. The presentation of the Q50 and the test drive itself were organized according to the same principles on which the company's work is based: the event turned out to be fashionable, dynamic and ultramodern.
Is it hard to be the first? This is the first question we heard during and after the event. No - Eventum Premo will answer firmly. The company that first conducted the presentation and test drive of the all-new Infiniti Q50 car in Victory Park, in the center of Moscow.

New car + new platform = unforgettable experience!
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