DTM – the three magic letters that make the hearts of fans of motorsport stronger – and ours too! One of the liveliest and emotional projects that we will never forget. One of the most prestigious and high-tech racing series in the world was held at the Raceway, and we were part of this event, ensuring the smooth operation of the Mercedes-AMG Lounge. For several days, we made sure to keep the participants of the event interested, comfortable, catered for, and amazed. In addition to the race itself, guests of the Mercedes-AMG Lounge could take part in a test drive –and the transfer to the spot was by helicopter. They had an opportunity to win various prizes, including participation in the Race Taxi and the car manufacturer Parade; take part in photo shootings and autograph sessions with pilots of the Mercedes DTM, Formula 1, HWA and Mucke teams, as well as take join an excursion to the inner sanctum – the racing teams’ garages.

The 10th Moto Park exhibition dedicated to the motorcycle industry was held. The modern exhibition Moto Park is the largest and most respected international event dedicated to the motorcycle industry. The event laste for 3 days. Unique stands had had to be carefully thought out to meet adverse conditions, seeing as this exhibition’s traffic was very high. We developed the entire exhibition on a turnkey basis – from the idea to the designs of each of the stands.

Launch of the new Nutrilite Double X product from the legendary Nutrilite line of Amway. The historic event was held in the presence of 3,500 Independent Amway entrepreneurs, and for the first time, Amway President Doug DeVos was present at the launch of a new product. Among Independent Entrepreneurs, 200 Diamond NPAS and higher were particularly honored. The Eventum Premo Agency was the operator of the launch of the new product. The team spent two months preparing an exclusive program with professional dancers and high-quality videos. The main feature of the stage action was a precise synchronization of the dancers with the image on a huge 20-meter screen. For each of the speakers on the stage, and these were the most striking personalities in the history of AMWAY:Richard Stevens, CEO of Amway LLCMark Biderviden, Vice President and Managing Director of Amway in EuropeSam Renborg, President of the NUTRILITE health InstituteLeonard Kim, Ambassador of the Crown-the founder of the business in KoreaEva Cheng, Managing Vice President of Amway Corporation, Chairman of the Board of Amway in ChinaDoug DeVos, President Of Amway CorporationIndividual video clips were created that reflected the speaker's activity, status, and significance for the company as a whole. A real birch grove and flower meadow were recreated in the entrance area. Guests immediately fell into an atmosphere of naturalness and solemnity. Already from afar, you could see the large letters AMWAY and the symbols of the product being launched Double X – two large x's. The Agency has provided a system for inviting guests by pre-mailing badges. Badges were designed using barcodes to avoid lines at the check-in. During the gathering of guests on the territory of all three floors there were various activities: A health zone with fitness equipment and health devices, where guests could measure their blood pressure and get a summary of their overall health status. This platform was a great success with guests right up to the beginning of the main program; A recreation area where a yoga and breathing instructor worked. Anyone could sit down on soft comfortable Ottomans and relax; Expo-zone, where the full line of Nutrilite products was presented and professional trainers of the company spoke in detail about the benefits of medicines; Dance master class where everyone could learn to dance under the guidance of experienced choreographers; Augmented reality is a new activity that allows you to plunge into the interactive world: by pointing a special marker at the video camera, you could see a fountain of fruits and slogans of the event shot out of the marker and transform into images shown on the screen; The interview area was present on every floor; guests could Express their opinion about the event, answer the interviewer's questions about their work, coworkers, the product, and the company as a whole; The Agency also organized points of sale on the first and second floors as part of the Amway charity event. Everyone who bought a branded t-shirt or badge became a participant in the charity event. All proceeds were used to purchase a Playground for children from the orphanage. Only a Diamond ABO was located in the third floor lobby, and the most distinguished guests of the event. During the Welcome, they also had an interview area and augmented reality, as well as a separate photo Studio with instant printing of photos. An evening event was organized especially for VIP guests, where the President of the company spoke Doug DeVos and Dr. Sam Renborg. A section of the floor in the foyer of the third floor was designated, where a stage was built and an auditorium for 200 guests was arranged. As anyone could write a question to Doug DeVos as part of the evening event, a special stand with question cards was arranged. At the end of the event, guests received launch-kits comtaining information about the product and a guide to effective sales. The issuance of launch-kits was also carried out using barcodes printed on badges, which allowed to ensure impeccable logistics. Eventually: the launch of the new product Nutrilite Double X was held at a high level, and the guests left the event inspired and determined to further improve their work performance.

On February 5-10, Eventum Premo arramged KIA a test drive of the new KIA Stinger for media representatives and bloggers. This was the presentation of Stringer, the first ever "Gran Turismo" KIA car.Over the past 10 years, the KIA brand had undergone significant changes, so the Stinger become a symbol of great transformations. Gran Turismo cars have always been considered jewels of automotive industry, combining impressive sportiness and refined luxury. The new product from KIA is fully a modern continuation of these traditions.During the finishing tests, the KIA Stinger covered the hardest kilometers of the “Green Hell “ of the Nurburgring and other tests in various parts of the world. However, its main purpose was not to be first to arrive at destinations that no one had reached before, but to allow you enjoying the trip. The car showed itself in all its glory on both the coastal streets and mountain spiral highways of one of the most picturesque resorts.Dreams came true before our own eyes. The test drive lasted for two days.

On August 25, Volkswagen presented several premieres at the International Automobile Salon: a new Polo sedan, a new Touareg SUV with a hybrid powerplant, the Volkswagen Phaeton range flagship, and a new Amarok pickup truck. The updated Touran and Multivan were also presented at the Volkswagen stand. From August 25 to 26, during the press days at the Motor show, PR support was traditionally provided by Eventum Premo PR managers who achieved impressive results. The Volkswagen stand was visited by more than 1,000 media representatives. Press packages were prepared for them, which included a folder with a brief press release and a disk. The disk was recorded press kits and photos of printing quality of all Volkswagen models presented (more than 1000 PCs.). Business cards with the e-mail address of the press base were also distributed to journalists. After logging in with the specified username and password, the journalist could immediately get information on all the new products to be presented up to September 1. The stand was organized by individual interview with Frank Wittemann, the head of Volkswagen; Michel Semenihin, the head of Volkswagen Commercial vehicles; Jochen Behle, the head of the technical project of the new VW Touareg; and Frank Bruz, designer. Journalists from 25 media outlets, including 4 cameras, including TV channels, were able to communicate with the speakers. Immediately after the press conference held on August 25 at 13:00, a press release with fresh photos of the stand and new Volkswagen products was sent to the entire media base.

The main goal of the conference was to summarize the outgoing year and form a new look at the development of the dealer network as part of the company's new strategy aimed at strengthening the company's position in the local market as part of the international expansion of the brand.The conference is designed not only to evaluate the success of the company, but also to determine the path of brand development, taking into account changing market conditions. Determine the goals that the company sets for itself in the near future, preparing to launch a new model range on the market

On November 1, ARTISTRY Flora Chic presented a new fragrance, feminine and unique, to the market of Kazakhstan. The heart note of the unique fragrance is Bulgarian rose. It opens on the skin with a whole palette of unique fragrance of this flower – velvety, rich, sensual, and sweet. This amazing delicate flower is harvested only for one month a year – from mid-May to mid-June. And in order to preserve the unique fragrance that gives one a feeling of happiness and endless pleasure, each rose is cut by hand. We arranged an unveiling a presentation of this unique fragrance in a restaurant. The guests were invited to a light French brunch, and the center was a composition of roses in the shape of a jar ARTISTRY Flora Chic.

Pre-launch test drive for VW.

The task of space is a pleasant pastime and atmosphere where you can read, work, chat, meet with colleagues or friends. When developing the integration concept, the agency was guided by the main advantages and purpose of the media library, trying to make it more comfortable and functional. The interior of the library was taken as the basis of the idea, where the brand was organically integrated using simple and organic materials and a warm color palette.Since S7 Airlines is a bright and emotional brand, with the help of various design accents, the creative team unobtrusively indicated the brand’s presence in space: living plants, natural materials, simple shapes, neon signs, thematic installation, bright furniture, posters, lamps, board games, etc. Theater employees spend most of their time in the S7 Lounge: they work, make appointments, work, and even conduct rehearsals.