QIWI New Year
It was the main goal of the event was to make the New Year's Eve corporate party the way it had never been done before, to surprise the guests with an unconventional approach to the event.
And what could be better than a gathering of colleagues in one place? Probably only five parties at a time!
We did a barhopping-styled event: the venue was not on one site, but on five, spaced out within walking distance. We have prepared a unique program; in fact, we made five completely different events and moods, so that anyone could choose a party to their liking:
In the bar, there was a cheerful stand-up performance from the famous comedians and performance of the POMPEYA indie band.
Crossfit & Fight Club is a real Game-house with lots of consoles, neon lights, light installations, and the geekiest DJ Marvel Show! At the same time, a day ago, there was a respectable fitness club in there, and as a sign of respect for the location, we served smoothies! With alcohol mixed in.
We closed the space, which was poorly renovated and with old wallpaper, in the style of underground clubs in art spaces, decorating the space with painted plaster heads, graffiti and more. Great electronic music complemented the atmosphere, presenting, in fact, an alternative scene for rave lovers. Famous DJs performed.
Fantomas Club, a mystical immersive action from Joo Montvilight, took over all the floors of this mansion.
The final location was the GIPSY club, where everyone finally came together! The crowd was rocked by DJs and well-known musicians.
Every guest was able to find music and entertainment to their taste; those who managed to go round all the locations in the evening, became participants of the trip for three lucky winners.
The event was preceded by a teaser campaign, which was conducted through internal media channels and with the help of mini-projects in the office, gradually revealing the intrigue and giving tips on preparing for the corporate event.