Audi A8 Incognito launch
About the project
Individual Secret show presentation of the new car.
Closed car previews were organized for a narrow target audience (VIP clients, dealerships). During the event, the Audi City showroom turned into a closed Audi space dedicated to the new Audi A8.
Light premium catering, static car display, special atmosphere, comfortable lounge areas-everything to enjoy the meeting with the perfect premium sedan. The overall idea was supported by decorative elements in the lounge area, unusual logistics of guests on the site, and a special cocktail from the Robo-hand on the bar.