Audi A8 Incognito launch
Incognito launch the new Audi A8 - This event was arranged by Eventum Premo. Dubai Experiential and Events Agency for secret private shows. Eventum Premo is a leading event management company operating in Dubai, UAE
Audi A8 Incognito launch
About the project
Individual Secret show presentation of the new car. Closed car previews were organized for a narrow target audience (VIP clients, dealerships). During the event, the Audi City showroom turned into a closed Audi space dedicated to the new Audi A8.Light premium catering, static car display, special atmosphere, comfortable lounge areas-everything to enjoy the meeting with the perfect premium sedan. The overall idea was supported by decorative elements in the lounge area, unusual logistics of guests on the site, and a special cocktail from the Robo-hand on the bar.
Challenge
Closed car previews were organized for a narrow target audience (VIP clients, dealerships). During the event, the Audi City showroom turned into a closed Audi space dedicated to the new Audi A8.
Creative idea
Light premium catering, static car display, special atmosphere, comfortable lounge areas-everything to enjoy the meeting with the perfect premium sedan. The overall idea was supported by decorative elements in the lounge area, unusual logistics of guests on the site, and a special cocktail from the Robo-hand on the bar.
Result
Incognito launch the new Audi A8 - This event was arranged by Eventum Premo. Dubai Experiential and Events Agency for secret private shows. Eventum Premo is a leading event management company operating in Dubai, UAE
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