HAVAL CONFERENCE
HAVAL CONFERENCE - This event was arranged by Eventum Premo. Dubai Experiential and Events Agency for Chinese brands. Eventum Premo is a leading event management company operating in Dubai, UAE
HAVAL CONFERENCE
About the project
It's time to change the rules — to look for new, innovative solutions to long-standing problems.We held a dealer conference for the Haval automobile brand. We didn't want to do a standard business event, so we decided to take a chance and held a conference at the virtual reality center.Together with the client, we developed a special program during which guests could experience the character of the brand. They took the old and new readings of classical art forms and showed them from an unusual side. Thus, the event turned out to reflect the brand's positioning – bold, bold, innovative.
Challenge
We held a dealer conference for the Haval automobile brand. We didn't want to do a standard business event, so we decided to take a chance and held a conference at the virtual reality center.
Creative idea
Together with the client, we developed a special program during which guests could experience the character of the brand. They took the old and new readings of classical art forms and showed them from an unusual side. Thus, the event turned out to reflect the brand's positioning – bold, bold, innovative.
What we did
Creative development, event production planning, supplier coordination, guest journey logic and on-site delivery.
Result
HAVAL CONFERENCE - This event was arranged by Eventum Premo. Dubai Experiential and Events Agency for Chinese brands. Eventum Premo is a leading event management company operating in Dubai, UAE
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