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Eventum Premo
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HEINEKEN COLD PLAY

ParaParaParadise – that’s what wenamed this project created for Heineken during four unforgettable Coldplay concerts in Abu Dhabi. In collaboration with the Heineken team, we created the largest and most popular space in the concert fan zone. The area featured a Tattoo Station offering trendy, branded tattoos to ensure every guest fully immersed themselves in the vibe and had an amazing time. ‍

HEINEKEN COLD PLAY

About the project

ParaParaParadise – that’s what wenamed this project created for Heineken during four unforgettable Coldplay concerts in Abu Dhabi. In collaboration with the Heineken team, we created the largest and most popular space in the concert fan zone. The area featured a Tattoo Station offering trendy, branded tattoos to ensure every guest fully immersed themselves in the vibe and had an amazing time. ‍

Challenge

ParaParaParadise – that’s what wenamed this project created for Heineken during four unforgettable Coldplay concerts in Abu Dhabi. In collaboration with the Heineken team, we created the largest and most popular space in the concert fan zone. The area featured a Tattoo Station offering trendy, branded tattoos to ensure every guest fully immersed themselves in the vibe and had an amazing time.

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Creative idea

Eventum Premo shaped the event around a clear guest journey, brand atmosphere and visual moments that made the experience easy to remember and share.

What we did

Event concept, production planning, guest journey, visual experience, supplier coordination and on-site delivery.

Result

A documented MENA event case with real project photography and a clear project description.
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