Presentation of a new phone OPPO F7

The event was dedicated to the unveiling of the new model of the Chinese smartphone OPPO, which appeared on sale the day after the launch.

The unveiling was prepared by the OPPO (under the supervision Liu Emily, a top manager from China), Eventum Premo, PrP and PR agency invited by the Customer.

Our OPPO counterparts were engaged in the adaptation of content transmitted from the international launcher of the phone; PrP agency was busy invitating and registring journalists, while Eventum Premo did general project coordination and the main blocks.

The main distinguishing feature of the new OPPO smartphone is the latest front-facing camera using artificial intelligence, capable of not only identifying the owner, but recognizing the gender, age, voice tone and skin type also, as well as automatically correcting all imperfections in photographs. OPPO users do not need to resort to using filters to make their selfies better; the smartphone does it for them.

This feature was emphasized both by the speakers, and featured in design and activities on the website. So, in the welcome foyer, a photo zone was created – a digital mirror – telling about the principles of artificial intelligence implemented inside the front camera.

In addition to this photo zone, we created another one – together with the set, we came up with and set up confetti showers on the platform, where guests could make great photos, videos, and boomerangs for social media.

After the welcome, the guests were invited to the main hall with a huge screen, where OPPO top managers presenting the new smartphone spoke in front of them. The formal sppeches ended with a fashion show with models carrying new OPPO and, the opening in a mobile wall leading from one room into another – a showroom with music, cocktails and, a twenty-meter-long counter with with OPPO smartphones on view for test use.

Famous DJs performed in the showroom in front of the guests.

In order to ensure the distribution of information about the launch on social media (at the request of the Customer), we used the “Cocktails for likes” mechanics by setting up a bar with a bright neon sign “Likes are the new coins”, where each guest could receive an exclusive cocktail by showing the bartender a photo from the launch, accompanied by appropriate hashtags, posted on social media.