Renault Brand Day

Renault Brand Day - This event was arranged by Eventum Premo. One of the best event marketing agency in Dubai for cars launches

Renault Brand Day

About the project

Authorized dealers from different cities came to get the latest brand strategy news, and get inspired by the updated Renault Koleos. Customers visited Brand Days, where they were able to accomplish a quest by visiting various theme areas dedicated to KOLEOS, KAPTUR, DUSTER, SANDERO STEPWAY, and LOGAN cars. Alongside TWIZY electric car and Renault Sport Formula One Team, racing drones, surfing simulator, gyro scooters and Segways, shooting at dashes and other entertainments were designed to demonstrate the vivid distinctive features of each of the Renault models. We drew each zone before its implementation; then we built a 3D model to “walk” through the virtually ahead of our visit days before the event to make sure that everything wass in accord with computational model built.

Challenge

Customers visited Brand Days, where they were able to accomplish a quest by visiting various theme areas dedicated to KOLEOS, KAPTUR, DUSTER, SANDERO STEPWAY, and LOGAN cars.

Creative idea

Alongside TWIZY electric car and Renault Sport Formula One Team, racing drones, surfing simulator, gyro scooters and Segways, shooting at dashes and other entertainments were designed to demonstrate the vivid distinctive features of each of the Renault models.

What we did

We drew each zone before its implementation; then we built a 3D model to “walk” through the virtually ahead of our visit days before the event to make sure that everything wass in accord with computational model built.