ABG Lab Conference and Exhibition
For ABG LAB, we turned a conference day into a branded art space: product gallery, content stage, installations and an evening program. Guests discovered the brand through beauty, science, conversation and carefully built atmosphere.
ABG Lab Conference and Exhibition
About the project
For ABG LAB, we turned a conference day into a branded art space: product gallery, content stage, installations and an evening program. Guests discovered the brand through beauty, science, conversation and carefully built atmosphere.
Challenge
On the side of the agency was the organization and coordination of VIP-transfers, reportage photo and video shooting, including interviews, materials for social networks and a full report video.
Creative idea
Eventum Premo connected creative direction, space, timing, hospitality and visual moments into one event narrative.
What we did
Creative development, event production planning, supplier coordination, guest journey logic and on-site delivery.
Result
The project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.
Planning a project?
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