For one night, we brought a real forest into the heart of Dubai, transforming Bvlgari Resort into a living woodland through spatial design, natural textures, light and scent. Mirror invitations and immersive forest zones created a place of stillness and inner freedom, while layered visual content made the environment feel alive from the first moment to the last.

Visa SCE 2025 Financial Frontiers brought Middle Eastern business leaders together for an exclusive programme on AI, quantum technologies and the future of finance. In collaboration with Visa and local partners, we created a high-profile experience across Harrods and Kensington Palace, combining thought leadership with impeccable service and a sophisticated London agenda.

This time, we turned the traditional awards format into an immersive theatrical experience. Instead of a host on stage reading out nominees, we created a seamless performance where each nomination became part of a dynamic storyline. Custom-built stage sets, a live orchestra, talented actors and tailored visual content brought the evening to life, transforming the celebration into a true spectacle.

To launch the new 11T series, we shot a cinematic short film featuring top actors and influencers, seamlessly integrating the product into the storyline. Set against stunning Russian landscapes, it was not just a product reveal but a story about discovering new emotions through the lens of Xiaomi.

For Visa Payments Forum, we designed three welcome dinners in Paris for guests arriving from the MENA region and around the world. An iconic rooftop with views of the Eiffel Tower, a legendary Parisian terrace and a Michelin-starred hidden gem each offered a distinct atmosphere, character and story.

More than 2,500 Amway Business Owners gathered in Dubai for a leadership seminar focused on sustainable business growth and personal development.

On October 10, a reception organized by Eventum Premo, and dedicated to the launch of the revolutionary ARTISTRYTM YOUTH XTENDTM collection of anti-aging products, was held at the art gallery. ARTISTRYTM brand gathered celebrity guests, and journalists of leading glossy magazines, in one of the most elegant places of the city to tell about the innovative technology and exclusive components of ARTISTRYTM YOUTH XTENDTM capable of reprogramming the future of the skin, prolonging life cycle of its cells. In the welcome zone, the guests were offered to take part in master classes to create exquisite jewelry – veils and buttonholes – from fresh flowers. Guests were welcomed, and an amazing union of a saxophone and a harp Arfasound band created the atmosphere of the evening. The presentation was opened by Melissa Handy, the Brand Manager of Amway Cosmetics brand, who presented ARTISTRYTM YOUTH XTENDTM collection. Special guest of the event was Richard Stevens, CEO of Amway, who told about the latest ARTISTRYTM brand achievements. The host of the evening was an actress who shared her experience of using ARTISTRY™ YOUTH XTEND™. The appearance of three-dimensional mock-ups of the Power System basic products was the highlight of the evening, which symbolized the beginning of YOUTH XTEND™ YOUTH XTEND™ collection promotion to the Russian market. After the presentation, the guests were invited to the experience zones where they could test the collection products, and consult with the expert. Celebrities were first to come to the event to meet and test YOUTH XTEND™ line. This project was awarded the Golden Puzzle statuette, as the best brand project.

Eventum Premo Agency, once again, provided first-class support for the Volkswagen Group as part of this year’s main automobile event – the International Motor Show. In the evening of August 28, in anticipation of the opening of MIAS, the traditional Volkswagen Group Media Night was held. The event was attended by over 250 participants, including top managers of Volkswagen AG, journalists of leading publications and key representatives of the automotive industry. In a festive atmosphere, the guests of the evening were exclusively presented with the group's new products: Audi RS4, Bentley Continental GT, Bugatti Vitesse, Lamborghini Urus, Porsche Cayenne GTS, SCODA Yeti, Seat IBX, Volkswagen E-Bugster, and Volkswagen Amarok with automatic transmission. At the end of the event, participants were able to enjoy the performance of the famous violinist Edwin Marton. Eventum Premo Agency was entrusted with the PR support of the event, as well as the organizational support of Volkswagen Media Night at the local level, safeguarding the excellent performance by the contractors and promotional staff, and creating an unusual atmosphere of the evening.

Authorized dealers from different cities came to get the latest brand strategy news, and get inspired by the updated Renault Koleos. Customers visited Brand Days, where they were able to accomplish a quest by visiting various theme areas dedicated to KOLEOS, KAPTUR, DUSTER, SANDERO STEPWAY, and LOGAN cars. Alongside TWIZY electric car and Renault Sport Formula One Team, racing drones, surfing simulator, gyro scooters and Segways, shooting at dashes and other entertainments were designed to demonstrate the vivid distinctive features of each of the Renault models. We drew each zone before its implementation; then we built a 3D model to “walk” through the virtually ahead of our visit days before the event to make sure that everything wass in accord with computational model built.

“After Sales”, the annual conference of Skoda authorized dealers on after-sales service, was held in the Holiday INN hotel. The participants were representatives of dealerships. The conference participants summed up the results of the year, discussed the backlog of problems, and announced a work plan for the next year. On day two of the conference, participants had their logic tested, and, being found smart, do wooden jigsaw puzzles – both small-sized and big-sized. After the business section drew to the end, the guests were surprised by the performance of an invited business coach from the Netherlands who presented the show "Dealers network". In just a few minutes, all the participants became closer to each other, and united into one communication network using ordinary balls of wool. In the evening, the guests had the opportunity to take a photo and get a printed cartoon "Flipbook", take part in an intellectual game, play poker and Darts. The host of the gala dinner created a lighthearted and positive atmosphere of the evening. The performance of the music band was the final surprise for all the guests. Eventum Premo organized the conference.