Oriflame Megaforum & Banquet
On June 18 and 19, 2016, two unique events were held on the territory of VDNH
Swedish company Oriflame, celebrating the 20th anniversary of direct sales in Russia.
Both events brought together more than 8 thousand people from all over the country. The task of holding a business event is the Oriflame Megaphorum for 5,000 participants and the gala evening reception of the Oriflame Directors Banquet for 3,000 participants. The peculiarity of the task is that these events are held annually and the audience is largely stable. Guests have already seen many scenic and artistic decisions, there are a number of unchanging elements of the program and performances. With a common baseline, the organizers need to present the event in a new light, captivate and impress the audience.
Idea To create a WOW effect, the organizers created a unique stage setup. Unlike previous projects, where the main action was focused on a vibrant scene, this time the focus was on the guests who were placed inside the scenery. Hence the idea of building a giant circular screen around the perimeter and a long podium to the middle of the hall with an additional stage in the center. The scenography for such technical solutions is very different from the classical one, therefore the most difficult stage was the development of the program and direction of the event, suitable video illustrations for panoramic screens.
The panoramic screen made it possible to broadcast several key messages at once, the technology of the company, a wide horizon of opportunities, the opportunity to be with the company anywhere, the special, central role of representatives for Oriflame. A few figures: 5,000 participants (Megaforum) 3,000 guests (Directors' Banquet) 720 people of staff 500 kW of light 432 videos 262 meters of projection 360 degrees 254 artists 250 kg of confetti 200 suspension points 96 hours of installation 60 kW of sound 51 people (agency team) 30 projectors 8 star performers 5 days without sleep 3 tons of food 1 proposal of a hand and a heart on stage The customer liked the idea, as it corresponded to Oriflame's philosophy.
The directors placed the participant not in front of the stage, but in the very center of what was happening. As in Oriflame’s business, the focus of the company’s attention is on entrepreneurs. Solution For the Oriflame Megaphorum, the concept of EXPO was chosen. The territory of dreams. Traveling between various futuristic pavilions of the mega-exhibition, the participants got acquainted with the business areas and products of the company. On the panoramic screens appeared the exterior and interior of the pavilions dedicated to ecology, beauty, new products, innovations and more.
Theater seating in the form of rays, allowed all participants to see what is happening on the stage, and to monitor the video presentations on the screen. For the Oriflame Directors Banquet, the room would have been converted into a banquet seating overnight. In the concept of the evening event, the numbers and video illustrations were associated with important phenomena in the life of Russia: sports, ballet, art, traditional patterns, folk dances and, of course, communication with the most successful Oriflame entrepreneurs.
Also, for each event, different exhibition areas were prepared representing Oriflame products and company values.