Volkswagen Integrated PR support for Commercial vehicles
Integrated PR support Volkswagen Commercial vehicles - This event was arranged by Eventum Premo. Dubai Experiential and Events Agency for commercial events. Eventum Premo is a leading event management company operating in Dubai, UAE
Volkswagen Integrated PR support for Commercial vehicles
About the project
Integrated PR support for the Volkswagen brand Commercial vehicles : from writing press releases and organising test drives to large-scale media coverage of events of any scope. We managed to bring the brand to the leaders of the segment both by reference and by the number of publications. We have created a wide pool of ambassadors from completely different segments of the brand’s interest: from the chef of the most popular restaurants to extreme sports athletes. The PR support of the Amarok Trans-Asian Expedition deserves special mention, as it attained an impressive result: almost 300 publications
Challenge
We managed to bring the brand to the leaders of the segment both by reference and by the number of publications. We have created a wide pool of ambassadors from completely different segments of the brand’s interest: from the chef of the most popular restaurants to extreme sports athletes.
Creative idea
The PR support of the Amarok Trans-Asian Expedition deserves special mention, as it attained an impressive result: almost 300 publications
What we did
Creative development, event production planning, supplier coordination, guest journey logic and on-site delivery.
Result
Integrated PR support Volkswagen Commercial vehicles - This event was arranged by Eventum Premo. Dubai Experiential and Events Agency for commercial events. Eventum Premo is a leading event management company operating in Dubai, UAE
Planning a project?
Send us your brief. We usually reply within one business day.
