ABG LAB Lab31b Product Launch
During Dubai Derma international conference, we introduced LAB31b by ABG LAB, one of Dubai’s most iconic locations, Gilt at Burj Al Arab. The evening brought together celebrities, influencers and beauty leaders for an elegant product reveal with buffet, live jazz, gift packs and a photo zone.
ABG LAB Lab31b Product Launch
About the project
During Dubai Derma international conference, we introduced LAB31b by ABG LAB, one of Dubai’s most iconic locations, Gilt at Burj Al Arab. The evening brought together celebrities, influencers and beauty leaders for an elegant product reveal with buffet, live jazz, gift packs and a photo zone.
Challenge
The project needed a clear event format that could translate a brand message into a memorable guest experience for Dubai, MENA or international audiences.
Creative idea
Eventum Premo treats this type of project as a business experience: the concept, space, hospitality, timing, visual moments and content logic all support one central message.
What we did
Creative direction, event format, guest journey logic, production planning, supplier coordination and on-site experience design.
Result
The project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.
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