The first annual Effect UP conference dedicated to improving the efficiency of purchasing activities was held in the Casta Diva restaurant. The event was held in a new, innovative format, combining a discussion panel and elements of entertainment. Representatives of the largest companies and event agencies gathered on one platform. Through a direct dialogue between the customer, a representative of the Purchase Department, and the event service provider, thorny issues that often arise between the parties were discussed. The moderators of the conference were the members of the NAAA Alexander Shumovich and others. We hope that business events of this type will help each party involved in organizing events in learning to make conclusive decisions.

As soon as we saw one of the baggage carousels in the airport baggage claim area, we put a football goal above it. A message appeared on the screens next to the arrival city name: “EVERYTHING IS IN PLAY”" The belt began to move, the first footballs tumbled down onto the belt, followed by passengers’ suitcases that hit or missed which the carousel gate. Then, the a famous commentator’s cabin appeared; the commentator made funny remarks on what was going on; then, football referees appeared near the belt and and recorded the “goals scored” – the suitcases that hit the goal. A passenger whose suitcase fell through the gate received a gift – a flight to any destination of the world from S7 Airlines. When awarding the winner, a podium with fans appeared on the site, who congratulated the winner. As a result of the campaign, a video was shot, which went viral to promote during the final matches of the 2018 FIFA World Cup.

The 10th Moto Park exhibition dedicated to the motorcycle industry was held. The modern exhibition Moto Park is the largest and most respected international event dedicated to the motorcycle industry. The event laste for 3 days. Unique stands had had to be carefully thought out to meet adverse conditions, seeing as this exhibition’s traffic was very high. We developed the entire exhibition on a turnkey basis – from the idea to the designs of each of the stands.

On February 5-10, Eventum Premo arramged KIA a test drive of the new KIA Stinger for media representatives and bloggers. This was the presentation of Stringer, the first ever "Gran Turismo" KIA car.Over the past 10 years, the KIA brand had undergone significant changes, so the Stinger become a symbol of great transformations. Gran Turismo cars have always been considered jewels of automotive industry, combining impressive sportiness and refined luxury. The new product from KIA is fully a modern continuation of these traditions.During the finishing tests, the KIA Stinger covered the hardest kilometers of the “Green Hell “ of the Nurburgring and other tests in various parts of the world. However, its main purpose was not to be first to arrive at destinations that no one had reached before, but to allow you enjoying the trip. The car showed itself in all its glory on both the coastal streets and mountain spiral highways of one of the most picturesque resorts.Dreams came true before our own eyes. The test drive lasted for two days.

The annual BMW dealer conference was held at the Lotte Hotel, organized by the Eventum Premo team. The participants of the conference fully experienced the atmosphere of BMW – beauty, elegance, technology and style. Two new BMW cars were presented during the conference, and the exposition inside the hotel consisted of more than 7 cars and several motorcycles.

On May 25, 2016, an open business training of the League of Legends of Entrepreneurship was held in the conference room of S-bank. Every year, Bank seeks new formats for communicating with its customers. And this time, in the atmosphere of the World Hockey Championship that has not yet disappeared, the team of speakers made an excellent five players on the ice arena.Playing on the business field is very similar to hockey: accurate and proven decisions, perseverance and speed of reaction to the constantly changing and sometimes difficult conditions of the small business, so the speakers played out business combinations, passing the pass to each other. And to make the training as effective as possible, the speakers prepared short, but very capacious TED format presentations.Who presented their knowledge to the participants of the event? Firstly, these are the true defenders of entrepreneurship: Mike Feodere, CEO of Business Environment, a project aimed at creating a new integrated technological infrastructure for small businesses, within whose walls projects of the widest scale: from startups to corporations. Secondly, experienced strikers: an entrepreneur, a 4-time finisher of the Ironman triathlon and co-founder of the IronStar project, and a world expert in the psychology of success, who began his career as a regular “sales person” and today advises more than four hundred companies a year, author of his own success system, Brian Tracy!Who completed the combination? The guests learned about this in the final of the event, when Brian Tracy, along with the host of the event, Jane Chourk, invited each participant to wear a special gift: a jersey with the number “five”. A team of standing speakers applauded the guests, each of whom, according to Bank, has the right to be called the Legend of Entrepreneurship!

One of the most charismatic car brands Porsche have celebrated its anniversary.This year marks the 80th anniversary of the founding of the automobile concern, whose full name is "Joint Stock company of honorary doctor of engineering Ferdinand Porsche".We was proud to host the Porsche Night Show, where new models were presented: the Cayman R, Carrera GTS, 911 Black Edition and Boxster S Black Edition. Also, the legendary racing cars from the Porsche Museum in Stuttgart were presented.Eventum Premo was a partner in organizing the event.

The presentation of the new Infiniti Q50 car, which started at instinctual level, took place in the park on a day off. To be the first, to be the best, to look at the world through the eyes of the winner – the guests read the message of the event that took place on September 20 for INFINITI. Exclusive electronic invitations were sent out in advance. Guests registered on a specially created website and chose a convenient time to take a test drive. Arriving to the park, the guests found themselves on an exclusive island, where everyone could find something to their liking. Here a large tent with panoramic windows was specially built so that you could simultaneously enjoy the scenic view around you and watch the test drive. The interior, skillful design of the tent and delicious food matched the brand. The territory adjactnt to the tent was covered with lawn, and there was a real sitting area with soft poufs, live arborvitae, and delicious coffee. On this day, all participants saw and heard a special guest – The Curlers band. Red Bull was present at the event as a regular partner: beautiful girls handed out energy drinks. All eyes were on a Formula 1 racecar, which struck a chord with everyone – kids and adults alike. Test drive participants were invited to the start by SMS notifications, so we were able to provide extra time to each guest. While waiting for the invitation to the test drive, the guests could join the new fashionable entertainment – Ebru, the art of creating colorful patterns by sprinkling and prushing color pigments onto a pan of oily water. While the adults were busy creating their own masterpieces, the younger guests were entertained by characters from various fairy tales. They made different handicrafts together with children and, of course, drew the new Infiniti Q50 model in all colors of the rainbow on paper. A real art object was a 17 meters long podium where Infiniti Q50, QX70 and QX80 cars were placed. As for the guests of the event, they were interesting, successful, and hopeful young people. The Q50 presentation and the test drive itself were organized following the same principles the company is based on: the event turned out to be fashionable, dynamic, and ultra-modern. Is it hard to be the first? That's the first question we heard during and after the event. No, firmly answers Eventum Premo. The company, which first held a presentation and test-drive the brand new car Infiniti Q50 New car + new platform = unforgettable experience! Want us to create a success formula for your event?

Renault Dealers came to get the latest brand strategy news, and got inspired by the updated Renault Koleos. The conference was motivational and informative, after which guests were expected to have a DJ and a cocktail bar on the very roof of the Eye Tower with breathtaking views of the whole city from the 86th floor. The following days, dealers together with customers visited Brand Days, where they were given the opportunity to complete the quest by visiting various theme areas dedicated to KOLEOS, KAPTUR, DUSTER, SANDERO STEPWAY, LOGAN cars, as well as the TWIZY electric car and Renault Sport Formula One Team. A surfing simulator, gyro scooters and segways, shooting at a shooting range and other entertainment were designed to demonstrate the vivid distinctive features of each of the Renault models. At that time, in the Renault Brand Days lecture hall, one could learn about the most significant pages of the company's history, technologies and the new brand development strategy “My country. My discoveries. My Renault". As part of the event, Renault and Castrol for the first time jointly presented cooperation in the Royal Formula 1 racing. For this, a replica of the Formula 1 racing car and a simulator were brought to the city’s downtown, and anyone could get behind the wheel and plunge into the exciting atmosphere of the prestigious racing series – and get an opportunity to win a souvenir autographed by the team pilots. The event was attended by 2000 people.

We tried Swiss ice In February, at the Swiss ski resort of St. Moritz, Aston Martin held the Aston Martin on ICE winter driving improvement program for the 4th time. Eventum-Premo Agency provided PR support for the project and a visit of a group of journalists to this luxurious event. Of the twelve media representatives who attended the Aston Martin ON ICE, from leading automotive, Life-Style, and business media. For Aston Martin brand fans, the company prepared 16 cars representing the entire model range. The list of cars for extreme driving includes a four-seat Rapide, which is great not only for long-distance travel, but also for drifting. It was also possible to feel the drive and feel the line between demolition and skidding on the exclusive DBS Carbon Edition and on the new products of 2011-Virage and V8 Vantage S. "Every year, the events held by Aston Martin get better and attract more participants," said Geoffrey Scott, chief Executive of Aston Martin Lagonda in Europe. – “Aston Martin ON ICE-a beautiful, incendiary and dynamic show-is a concentration of all brand values, and we are happy to show our customers the capabilities of our cars in such an interesting format.”The main goal of Aston Martin ON ICE is to enable fans of the brand to improve their ability to safely pilot supercars in extreme conditions and enjoy driving powerful cars even when the electronic assistants are disabled. Aston Martin ON ICE is a part of an extensive program to improve your driving skill. In addition to the winter course, the Aston Martin on TRACK summer program is held, which consists of 4 stages: April 4 at the Silverstone track (England), may 3 at the Nurburgring (Germany), July 15 in Boxberg (Germany) and September 17 at the legendary Spa track (Belgium). The the BIG 5 is the full Aston Martin driving proficiency course. In addition, brand fans can always apply to the permanent Academy of driving skills – Aston Martin Nurburgring Driving Academy.