Authorized dealers from different cities came to get the latest brand strategy news, and get inspired by the updated Renault Koleos. Customers visited Brand Days, where they were able to accomplish a quest by visiting various theme areas dedicated to KOLEOS, KAPTUR, DUSTER, SANDERO STEPWAY, and LOGAN cars. Alongside TWIZY electric car and Renault Sport Formula One Team, racing drones, surfing simulator, gyro scooters and Segways, shooting at dashes and other entertainments were designed to demonstrate the vivid distinctive features of each of the Renault models. We drew each zone before its implementation; then we built a 3D model to “walk” through the virtually ahead of our visit days before the event to make sure that everything wass in accord with computational model built.

IT conference “MAKE IT REAL” is the first QIWI conference in the field of information technology, where QIWI talked about modern technologies and technical trends, as well as shared real cases and projects of the company. The two main topics of the conference are “How we do?”, - how we do what we do, and “What we do?” - what we do, i.e. what is already there and is being successfully implemented.

Strategy development and launch brand pages on social media. Audience segmentation, active cooperations with bloggers, athletes, travelers, and opinion leaders. Development of special projects, video shooting, and advertising support for brand events.Results: 30,000 brand subscribers on social media, of which more than 20,000 being on Facebook – a priority platform for the brand.

Pavilion project for Audi for the DTM race.

Presentation as a show – a show of a new car. The main objective was to organize car pre-orders for a narrow target audience (VIP-clients, dealerships). During the event, the Audi City showroom turned into Audi's enclosed space dedicated to the new Audi A6. The entire space was arranged is a special way for guestst to enjoy a meeting with the perfect premium sedan, where light snacks in sets and exquisite cocktails were served; a static car display and light show, a special atmosphere, and and comfortable lounge areas were provided.

“After Sales”, the annual conference of Skoda authorized dealers on after-sales service, was held in the Holiday INN hotel. The participants were representatives of dealerships. The conference participants summed up the results of the year, discussed the backlog of problems, and announced a work plan for the next year. On day two of the conference, participants had their logic tested, and, being found smart, do wooden jigsaw puzzles – both small-sized and big-sized. After the business section drew to the end, the guests were surprised by the performance of an invited business coach from the Netherlands who presented the show "Dealers network". In just a few minutes, all the participants became closer to each other, and united into one communication network using ordinary balls of wool. In the evening, the guests had the opportunity to take a photo and get a printed cartoon "Flipbook", take part in an intellectual game, play poker and Darts. The host of the gala dinner created a lighthearted and positive atmosphere of the evening. The performance of the music band was the final surprise for all the guests. Eventum Premo organized the conference.

Space organization at the Afisha Picnic festival for S7 Airlines. The stand included several objects: the central pavilion with an observation platform on the roof, a ball pool, and a bar serving soft drinks. The stand branded Space S7 was the central part, opposite the second main stage. The platform on the pavilion roof commanded the best view of performances on the stage. In addition to building the agency stand, Eventum Premo organized activities for visitors, including a raffle of miles, distribution of branded gifts, and signing up to participation in the S7 Priority program. The ball pool, the deck chairs, and the parasols were the main dominants. The materials used were wood and shipping containers. Unlike flat images like TV commercials, T-shirt prints, and commercials on social media, Spatial Communications allowed creating a multi-sensory representation of a brand and transmit it through voluminous, 3D communications.

Skoda event for clients

The event was dedicated to the unveiling of the new model of the Chinese smartphone OPPO, which appeared on sale the day after the launch. The unveiling was prepared by the OPPO (under the supervision Liu Emily, a top manager from China), Eventum Premo, PrP and PR agency invited by the Customer. Our OPPO counterparts were engaged in the adaptation of content transmitted from the international launcher of the phone; PrP agency was busy invitating and registring journalists, while Eventum Premo did general project coordination and the main blocks. The main distinguishing feature of the new OPPO smartphone is the latest front-facing camera using artificial intelligence, capable of not only identifying the owner, but recognizing the gender, age, voice tone and skin type also, as well as automatically correcting all imperfections in photographs. OPPO users do not need to resort to using filters to make their selfies better; the smartphone does it for them. This feature was emphasized both by the speakers, and featured in design and activities on the website. So, in the welcome foyer, a photo zone was created – a digital mirror – telling about the principles of artificial intelligence implemented inside the front camera. In addition to this photo zone, we created another one – together with the set, we came up with and set up confetti showers on the platform, where guests could make great photos, videos, and boomerangs for social media. After the welcome, the guests were invited to the main hall with a huge screen, where OPPO top managers presenting the new smartphone spoke in front of them. The formal sppeches ended with a fashion show with models carrying new OPPO and, the opening in a mobile wall leading from one room into another – a showroom with music, cocktails and, a twenty-meter-long counter with with OPPO smartphones on view for test use. Famous DJs performed in the showroom in front of the guests. In order to ensure the distribution of information about the launch on social media (at the request of the Customer), we used the “Cocktails for likes” mechanics by setting up a bar with a bright neon sign “Likes are the new coins”, where each guest could receive an exclusive cocktail by showing the bartender a photo from the launch, accompanied by appropriate hashtags, posted on social media.