The annual event of the SAP where the company, together with partners, demonstrated IT technologies, arranged talks about the results, and discussed plans for their implementation. In the exhibition area of the Forum, more than 50 stands were presented by the SAP and the partners. The exhibitors were offered sophisticated SAP technologies, presented through understandable “human” examples: SAP Ariba – the work of a predictive bar where a cocktail was prepared, based on analytics about the participant. The SAP Leonardo stand used augmented reality to illustrate scenarios of enterprise activity tracking; the SAP Labs stand gave an opportunity to try loading shipments and manage a warehouse while wearing VR glasses; a football simulator where one could score a goal to a t goalkeeper, using tips from an analytical system processed by the SAP. We had to fraw and re-draw all of the exhibition areas several times in order to recreate the guest’s path and understand what the stand for each technology and product would look like.

September 26, Toshiba, the pioneer of 4K TV, announced the main trends in the development of video technology, and introduced a new generation of Ultra HD (4K) resolution TV sets. Toshiba, the pioneer of 4K TV, announced the main trends in the development of video technology and introduced a new generation of Ultra HD (4K) resolution TV sets at a press conference on the upcoming start of sales. At the event, for the first time, models of the L9363 series with diagonals of 84 and 65 inches (213 and 165.4 cm, respectively) were presented to reporters. Ultra HD L9 TVs with a resolution of 3840x2160 pixels represented the logical development of the Toshiba 55ZL2 NO GLASS 3D (55 inches) top model that was the first TV to allow viewing three-dimensional images without use of 3D glasses. The Toshiba 84L9363 screen (400 cd / m2 brightness, 5 ms response time, 9,000,000: 1 dynamic contrast ratio) delivers stunning picture quality for watching movies and TV shows, as well as showing photos and displaying video games. According to the company's own research, the image clarity increased 2.5. in L9 series TVs increase 2, compared to its predecessors. A famous filmmaker, a winner of the Kinotavr Award, and t the Golden Eagle laureate, helped to safeguard the quality of the images in 4K and 2K formats, using scaling technologies. He provided exclusive visuals from “How I Spent This Summer”, the first Russian-made 4K film, for a visual demonstration. “It is common knowledge that the original film contains more information than any of the home video media. And this is not just the data – it is the details, the details and the very atmosphere that evokes your emotions. 4K technology combined with advanced image processing algorithms brings viewing closer to how its creators see the movie, ” the filmmaker commented.

Eventum Premo Agency, once again, provided first-class support for the Volkswagen Group as part of this year’s main automobile event – the International Motor Show. In the evening of August 28, in anticipation of the opening of MIAS, the traditional Volkswagen Group Media Night was held. The event was attended by over 250 participants, including top managers of Volkswagen AG, journalists of leading publications and key representatives of the automotive industry. In a festive atmosphere, the guests of the evening were exclusively presented with the group's new products: Audi RS4, Bentley Continental GT, Bugatti Vitesse, Lamborghini Urus, Porsche Cayenne GTS, SCODA Yeti, Seat IBX, Volkswagen E-Bugster, and Volkswagen Amarok with automatic transmission. At the end of the event, participants were able to enjoy the performance of the famous violinist Edwin Marton. Eventum Premo Agency was entrusted with the PR support of the event, as well as the organizational support of Volkswagen Media Night at the local level, safeguarding the excellent performance by the contractors and promotional staff, and creating an unusual atmosphere of the evening.

Build and organize a fan zone for customers and fans of the Audi Sport Fan Area Audi Sport fan zone with an accessories store and an exposition of cars and motorbikes. Stand concept - pit boxing racing team. The stand is decorated in the main colors of Audi Sport: black and red. The architecture and design of the stand correspond to the style of Audi - minimalism and simple forms. The general concept of the stand corresponds to the sporting spirit of the event and the presented cars.

About the project As part of the PR partnership with Volkswagen Commercial Vehicles, Eventum Premo organized a number of press tour support for the media. In the past year 2009, we carried out no less than 16 additional projects, each of which became a real press event – namely, Hanover Motor Show, Frankfurt Motor Show, e new T5 test drive in Italy, exclusive press tour to the Dakar Rally, tour to the premiere tests of the new Amarok in Cordoba (Argentina), and many more. Amarok is Volkswagen's first pickup truck. Its target market is South America, but it is common knowledge that there is a fashion for pickups in other countries – and people value their style over the need to have a cargo compartment of 1.5 tons. So, the Volkswagen Commercial Vehicles brand organized a large-scale run on the new Amarok through the “Argentinian Switzerland” (as the Argentines call this place) in and around a cozy and scenic town of Bariloche. 300 media representatives, many of them being employed with top automotive publicatiosn, were able to lay their hands on a novelty car and drive it. The “media tribe ” immediately contributed to the event – and proved to be real off-road beasts demonstrating genuine racers’ skills – due to the technicality of the new Amarok. Road race activity gave way to even more active communication between the organizers and the journalists at the press conference and the dinner. This was a bit unexpected for us to be invited directly from the rostrum to the dinner; the Sales Director for Europe and the CIS sat at the same table with us; we were seated at the next table with another group of Russian journalists, and the VW NFZ Board Chairman. We decided that the journalists would ask questions after the press conferecne, and then a group of organizers would separate and talks to each other. Another mechanic was also applied there: the speaker could come up in person and aske if (s)he could join us, and then fall into a talk about the “secret prices” and “secret facts”, thus keeping the journalists excited and making our dinner really interesting. I can say that it worked great, with two provisions: - A competent or authoritative representative was supposed to be present; while the Director of Communications would certainly be able to develope a marketing strategy and the presentation concept, a design engineer would be better. - A group of media representatives, not exceeding 10 people, was supposed to be present to moderate the talks; without them, the talk groups would break up, the participant would form smaller groups, ignoring answers from the speakers; the discussion would stall, and no speaker would be able to hold the attention of all of the audience. The program of the press tour involved assignint two free days; it was more a necessity than a bonus for the tour participants, seeing that a flight to Buenos Aires takes more than 24 hours. On day one, we assigned free time and an evening visit to the best tango show in Argentina with dinner, and on day two, we arranged a tour around the city. Journalists travel a lot, and, therefore, aren’t easily surprised; yet, we succeeded in keeping them amazed – both thanks to the test drive of the new model, and thanks to a carefully thought-out tour, during which they were able to see the beautiful city of Buenos Aires. After all, visiting Argentina does not mean seeing Argentina; unfortunately, this typically is true for journalists. Tired but happy, every participant experienced a storm feelings of and impressions; the views of the picturesque town of Bariloche and Buenos Aires not only left everyone emotionally “refreshed”, but also provided them with and unforgettable experience of the New Amarok in all its glory.

In the midst of autumn, October 12, the TropiXSation press party was dedicated to the launch of the XS Power Drink tonic. The guests found themselves in an atmosphere of sunny California, where invited speakers shared secrets of how they turned hobbies into business, and the popular DJ project S-BROTHERS energized everyone present. Feel the spirit of a carefree summer and a bright holiday with XS!

Development and implementation of a video game mechanics to distribute promo codes to the main ski destinations in Switzerland. Each of the participants could “assemble” their own plane, arrange settings for their friends, and “fly” to the Alps by the virtual plane. The more friends you had involved, the more discount you got on your flight. Drawing of gifts from partners – Switzerland Tourism and LINDT, offline support for promotions in major shopping centers, 3D graffiti by German artist Nikolai Arndt.Results: Inline campaign participants – 8000 Contacts collected by the shopping mall – 4000

How to put Nordic Car far in the mountains? We have did it!

On April 21, Expo IEC hosted one of the largest business events in the industry – the SAP Forum, “Digital Style Business” being its theme this time. The business section of the event was devoted to issues related to “digitalization” of business processes and the adaptation of business to new technological reality. Major trends in IT were discussed as part of thematic blocks: “HR as a key partner in digital business”; “Innovation. Finance and analytics ”; “Customer focus and omnichannel”; “Business networks and interaction with suppliers”; “Digital Production and the Internet of Things”. Over 3,500 participants, partners, customers, journalists, and guests of the SAP discussed issues related to building an effective business and the possibilities of modern technologies within the framework of the forum. Here is a digital discovery we made.The event was attended by 3,500 people