In February, Eventum Premo conducted a test drive of KIA K900 cars for media representatives on the scenic roads of winter Sweden! Sweden is a country having its own concept of luxury. Locals, including the royal family, habitually show restraint and elegance in the design of the facades and interiors of their homes to match the Nordic climate.Accordingly, the new KIA K900 sets premium standards, proving that prestige can be attractive without showing off the premium brand. The participants of the event started their trip with a lunch at the legendary Stadshuskällaren restaurant, where the chefs traditionally develop a menu for a Nobel banquet held in the city hall building; then they visit the main halls of the City Hall, accompanied by the best touristguide of the city, and, at the end, stay in the luxurious Grand Hôtel in Stockholm, which had hosted Nobel Prize Laureates for decades. Those who make the most significant contribution to human progress.

One of the most charismatic car brands Porsche have celebrated its anniversary.This year marks the 80th anniversary of the founding of the automobile concern, whose full name is "Joint Stock company of honorary doctor of engineering Ferdinand Porsche".We was proud to host the Porsche Night Show, where new models were presented: the Cayman R, Carrera GTS, 911 Black Edition and Boxster S Black Edition. Also, the legendary racing cars from the Porsche Museum in Stuttgart were presented.Eventum Premo was a partner in organizing the event.

Jump into the pool while riding a snowboard, go down the mountain in a swimsuit, and get into the Guinness Book of Records. From March 30 to April 2, BoogelWoogel, the funniest winter carnival, was held at the resort. We made a carnival summer zone as part of the event as well, and raffled a lot of miles with S7 Airlines.

Exclusive private event bringing a brand new Volvo model to the market. The unveiling of the new Volvo XC60 car was arranged in the innovative way of an immersive theater show. The venue was the Art Residence, a complex of stylish mansions. Media representatives, customers, and Volvo Cars partners were guests. It was a three-day-long the event attended almost 1000 people. At the beginning of the show, each participant received a mask shaped as a crash dummy. It created a special experience, and added drama to the event. The performance plot summary was that viewers watched the life of an ordinary Swedish family, which was preparing for a very important and disturbing event in their life. By the end, it became clear that this is a family of crash mannequins that are in danger every day – the danger anyone could feel. At the climax, a video clip was displayed on the screens in which the accident almost happened, but the Volvo XC60 car security system saved the protagonists’ lives – by preventing the accident. What they were preparing for so long never did happen, because it was just a Volvo XC60 being put to test.Famous actor starred in the production. The Zhu Montvilayte, the immersive show director, brought the very idea of the brand to each guest through his mastery of art. Viewers were able to feel in depth that safety was the key to Volvo. And the fact that everything centered around individual viewers, getting them involved and responsive, reflected the key message of the brand: “Designed around you”. This was the format that clearly explained the benefits of the product – real, not fictitious. The event was attended by 730 guests and 120 journalists.

On December 18, a regular meeting of the Orange Business Services club, organized with the support of Eventum Premo, was held in the Ontoart Gallery. The event was dedicated to the presentation of the club's Management Committee and, of course, the upcoming New Year holidays. The meeting’s motto was “Create together”. The venue of the event was a real gallery, which created a New Year's creative atmosphere. Guests took part in master classes on painting Christmas balls and making cards under the guidance of experienced artists, cartoonists drew portraits of guests, and the masterpiece – a picture that will decorate the office of Orange Business Services – created collaboratively by the guests, was the highlight of the event.

The Smart stand at the Afisha Picnic is a real city – Smart city. We recreated the central street of the metropolis with all the attributes of modern street culture, demonstrating that smart technologies can blend perfectly into the metropolis, how it complements the city (and how the city complements it). In the smart city, you can drink invigorating coffee, eat a cone of refreshing ice cream, take a lot of unusual photos creative photo zones to be uploaded on Instagram, dance to a truly “cool” playlist, take part in various activities and, of course, learn more about the brand, and sign up for a test drive.

How to put Nordic Car far in the mountains? We have did it!

The presentation of the new Infiniti Q50 car, which started at instinctual level, took place in the park on a day off. To be the first, to be the best, to look at the world through the eyes of the winner – the guests read the message of the event that took place on September 20 for INFINITI. Exclusive electronic invitations were sent out in advance. Guests registered on a specially created website and chose a convenient time to take a test drive. Arriving to the park, the guests found themselves on an exclusive island, where everyone could find something to their liking. Here a large tent with panoramic windows was specially built so that you could simultaneously enjoy the scenic view around you and watch the test drive. The interior, skillful design of the tent and delicious food matched the brand. The territory adjactnt to the tent was covered with lawn, and there was a real sitting area with soft poufs, live arborvitae, and delicious coffee. On this day, all participants saw and heard a special guest – The Curlers band. Red Bull was present at the event as a regular partner: beautiful girls handed out energy drinks. All eyes were on a Formula 1 racecar, which struck a chord with everyone – kids and adults alike. Test drive participants were invited to the start by SMS notifications, so we were able to provide extra time to each guest. While waiting for the invitation to the test drive, the guests could join the new fashionable entertainment – Ebru, the art of creating colorful patterns by sprinkling and prushing color pigments onto a pan of oily water. While the adults were busy creating their own masterpieces, the younger guests were entertained by characters from various fairy tales. They made different handicrafts together with children and, of course, drew the new Infiniti Q50 model in all colors of the rainbow on paper. A real art object was a 17 meters long podium where Infiniti Q50, QX70 and QX80 cars were placed. As for the guests of the event, they were interesting, successful, and hopeful young people. The Q50 presentation and the test drive itself were organized following the same principles the company is based on: the event turned out to be fashionable, dynamic, and ultra-modern. Is it hard to be the first? That's the first question we heard during and after the event. No, firmly answers Eventum Premo. The company, which first held a presentation and test-drive the brand new car Infiniti Q50 New car + new platform = unforgettable experience! Want us to create a success formula for your event?

Eventum Premo, once again, succeeded in surprising its Cuistomers by “Reinventing the wheel”. More than 900 Leroy Merlin managers came to take part in a large-scale two-day-long convention. For the convenience of the guests, they were accommodated in the Luxury Hotel, the scene being only a few minute-long bus ride away. At the entrance to the Exhibition Center they were expected by an improvised rally of workers carrying bright posters and loud slogans that attuned them to the right wave from the very beginning. A unique round-shaped stage was built in the pavilion special for the event, for all the main performances to be held on; the employees seated on comfortable ottomans around the scene, listened to the solemn speech of Vincent Genti, the General Director of the local Leroy Merlin, who personally presented awards and memorable gifts to his colleagues. It is worth noting that dozens of speakers who were recognized experts in their professional field had been invited to the event. A large-scale convention was dedicated to the 10th anniversary and success of the company and the “values” project, with all of the company’s employees involved in the development of the project. The event can be imagined as a kind of a company Clio that has been split into the Past, the Present, and the Future. By the way, passing through each period, the participants put the gear together in a custom-made mechanism that eventually launched the Leroy Merlin time machine into the bright and rich future. After the award, all participants were divided into groups of 20 to take part in creating the “ideal” image of a successful employee. Also, the Leroy Merlin staff took part in an exciting quest. It is worth saying that a moderator was appointed for each department, while the quiz master gave valuable instructions and tips from the radio room throughout the event. One the tasks, e.g,, involved designing a miniature cardboard houses that exactly mimicked the company's real-life stores. A grand gala dinner was planned for the evening of day one to provide psychological and emotional relief, which included a performance of acrobats and music groups, as well as a giant cheesecake for dessert! Words cannot exporess the whole spectrum of positive emotions that every participant of the conference experienced, from overwhelming delight to sincere tears of joy; it is also hard to list everything that happened at the event throughout these two days that seemed truly long to the organizers, and flew past in a blink of the eye for Leroy Merlin employees. It is worth mentioning that the employees left refreshed, enthusiastic, and determined to win new victories. And such people are the pzied value of any successful and prosperous company.

Luxury event for special guests