Renault Dealers came to get the latest brand strategy news, and got inspired by the updated Renault Koleos. The conference was motivational and informative, after which guests were expected to have a DJ and a cocktail bar on the very roof of the Eye Tower with breathtaking views of the whole city from the 86th floor. The following days, dealers together with customers visited Brand Days, where they were given the opportunity to complete the quest by visiting various theme areas dedicated to KOLEOS, KAPTUR, DUSTER, SANDERO STEPWAY, LOGAN cars, as well as the TWIZY electric car and Renault Sport Formula One Team. A surfing simulator, gyro scooters and segways, shooting at a shooting range and other entertainment were designed to demonstrate the vivid distinctive features of each of the Renault models. At that time, in the Renault Brand Days lecture hall, one could learn about the most significant pages of the company's history, technologies and the new brand development strategy “My country. My discoveries. My Renault". As part of the event, Renault and Castrol for the first time jointly presented cooperation in the Royal Formula 1 racing. For this, a replica of the Formula 1 racing car and a simulator were brought to the city’s downtown, and anyone could get behind the wheel and plunge into the exciting atmosphere of the prestigious racing series – and get an opportunity to win a souvenir autographed by the team pilots. The event was attended by 2000 people.

We are playing volleyball

On January 25, special for Bacardi, for just one night, we turned the space of the underground Collector into the indoor night club The Place. In this secret place, hidden from everyone under the ugly neon sign "The Place", was one of the brightest private parties of the year. The venue was decorated as a real industrial fashionable night club with an impressive amount of lights, a stage for performances, as well as a real ring where dance and vocal battles took place throughout the evening. Within a month, the employees who had previously passed the casting actively rehearsed the choreography and honed their vocals to become part of the evening entertainment show and fight among themselves in vocal and dance battles. The completion of the main entertainment program was the performance of the inimitable "Sugar Mammas", as well as the project "Those DJs", widely known among the chosen few.

We have hosted a special event "Energy of the big city" for friends and partners of the German company VEKA - the largest manufacturer of windows. The organization of the corporate event was entrusted to Eventum PremoThe main task of the Agency was to create an amazing friendly atmosphere for the guests during the event. Since the company has German roots, it was important to provide excellent and clear logistics. The event was exceptionally beautiful, fun and, we are sure, was held in a warm and friendly atmosphere.

On November, Eventum Premo conducted a test drive for KIA for the new KIA Rio X-Line crossover hatchback for media representatives and corporate clients. Rio X-Line was created, based on customer feedback. In this KIA car, it was possible to combine the dynamics and controllability of the hatchback and the practicality and design elements of a crossover vehicle, as well as the convenience of movement through the city and beyond. The test drive lasted 2 days.The program of the event included a visit to the Hyundai Motor factory. Four models of the company are assembled at the factory: KIA Rio, KIA Rio X-Line, Hyundai Creta, and Hyundai Solaris. Participants were lucky to see the full production cycle of the plant, the technological process includes stamping large body panels, welding, body painting, and finished car assembly. The participants were able to feel the harmony of contrasts: the comfort of traveling by country roads, a rich set of warm options in the car, and vans with warming coffee at bus stops along the route helped to forget about the November bad weather. 40 people participated in the test drive

We tried Swiss ice In February, at the Swiss ski resort of St. Moritz, Aston Martin held the Aston Martin on ICE winter driving improvement program for the 4th time. Eventum-Premo Agency provided PR support for the project and a visit of a group of journalists to this luxurious event. Of the twelve media representatives who attended the Aston Martin ON ICE, from leading automotive, Life-Style, and business media. For Aston Martin brand fans, the company prepared 16 cars representing the entire model range. The list of cars for extreme driving includes a four-seat Rapide, which is great not only for long-distance travel, but also for drifting. It was also possible to feel the drive and feel the line between demolition and skidding on the exclusive DBS Carbon Edition and on the new products of 2011-Virage and V8 Vantage S. "Every year, the events held by Aston Martin get better and attract more participants," said Geoffrey Scott, chief Executive of Aston Martin Lagonda in Europe. – “Aston Martin ON ICE-a beautiful, incendiary and dynamic show-is a concentration of all brand values, and we are happy to show our customers the capabilities of our cars in such an interesting format.”The main goal of Aston Martin ON ICE is to enable fans of the brand to improve their ability to safely pilot supercars in extreme conditions and enjoy driving powerful cars even when the electronic assistants are disabled. Aston Martin ON ICE is a part of an extensive program to improve your driving skill. In addition to the winter course, the Aston Martin on TRACK summer program is held, which consists of 4 stages: April 4 at the Silverstone track (England), may 3 at the Nurburgring (Germany), July 15 in Boxberg (Germany) and September 17 at the legendary Spa track (Belgium). The the BIG 5 is the full Aston Martin driving proficiency course. In addition, brand fans can always apply to the permanent Academy of driving skills – Aston Martin Nurburgring Driving Academy.

PR service for luxury brands: Bentley & Lamborghini. While working with the brands, they provided PR support for the Bentley Flying Spur record on Baikal ice. The launch of the Bentley Be.Extraordinary exhibition, as well as press support for Lamboghini's participation in Alcantara's partner event and the launch of Lamborghini Huracan Avio. Materials on the events results have been posted in key automotive, lifestyle and business media, as well as on the sites of popular bloggers.

The actual absence of summer was compensated by S7 Airlines for the guests of the festival. This year friends of the brand enjoyed a new impressive space, the S7 Residence. Traditionally an incredible number of miles were drawn, which guests could exchange for exclusive gifts from the company or spend on travel. Some entertaining grounds such as a ball pool, a digital trampoline, a surfing contest, and a special cooling photo zone helped the guests to get their portion of the social media buzz. #work with happiness together with S7 Airlines

We gathered all the INFINITI brand authorized dealers and representatives of key markets at the semi-annual Autumn Conference. The “Moment of Acceleration” conference was held, where each guest decided at what speed he will move forward, towards his new goals in the next half-year.The event was attended by 150 people

On July 9, Alexey Berlov and Alexander Shumovich, managing partners of Eventum Premo, together with Alpina publishers, presented a book summarizing the experience gained in the event management industry over the previous years. The presentation venues was the Onto Arte gallery. The authors spoke about the reasons that prompted them to put their thoughts and ideas into words, which formed the basis under the book. It was in 2008 that Alexey Berlov and Alexander Shumovich decided to sum up their experience in organizing events by penning a book entitled “Mix, but not shake: Recipes for organizing events”. The result of hard and interesting work was the book, which became commercially available on June 25, 2009. “The release of a new book on event management, based on a lot of practical experience, is a significant event for the market, indicative of the degree of its development. This is a Russian book written by Russian experts on Russian events; their mission was to bring the readers both joy and profit,” comments Alexey Berlov. The title of the book was not chosen for nothing. According to Alexey Berlov, "Mix but not shake" is an altered phrase from the James bond film. In organizing events, it is also important to mix the right elements, but not in a chaotic order, but in the right proportion. According to the authors, events are not just lively and memorable things that happen in of our lives, but an indispensable marketing tool – and a unique way of arranging a personal meeting between your client and brand. The main sections of the book will help you:Set the real goals of the eventChoose the right event concept,Build a scriptAvoid mistakes in financial planning and managing the event management teamChoose technical support and decorationsEvaluate the effectiveness of the event