Porsche Carrera Cup
Porsche Carrera Cup Dubai transformed the race weekend into a high-energy motorsport festival, welcoming 10,000 guests to Dubai Autodrome. Live racing, lifestyle experiences and a celebration of 75 years of Porsche motorsport created a precise, passionate and premium event.
Porsche Carrera Cup
About the project
Porsche Carrera Cup Dubai transformed the race weekend into a high-energy motorsport festival, welcoming 10,000 guests to Dubai Autodrome. Live racing, lifestyle experiences and a celebration of 75 years of Porsche motorsport created a precise, passionate and premium event.
Challenge
The project needed a clear event format that could translate a brand message into a memorable guest experience for Dubai, MENA or international audiences.
Creative idea
Eventum Premo treats this type of project as a business experience: the concept, space, hospitality, timing, visual moments and content logic all support one central message.
What we did
Creative direction, event format, guest journey logic, production planning, supplier coordination and on-site experience design.
Result
The project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.
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