The project participants went on a journey to a R&D Center’s secret training base in Hong Kong, a country of centuries-old wisdom and a rich experience in finding the Clean Energy of the human internal reserve. The final game was held in a fisherman’s village near Hong Kong, where the participants immersed themselves as much as possible into the authentic atmosphere of China. The concept of an scientific laboratory allowed the participants to fully focus on the process: thoughtful images presented by each animator, creative chips, and tests with a cleanness assessment system.

On October 2, at the River Palace restaurant and boat, the Effect UP III conference was held, dedicated to improving the events effectiveness. This was the third event of this format, organized by Eventum Premo and IQ Pro under the auspices of NAOM, which brought together more than 50 representatives of corporate Clients and about 35 leading event agencies. Representatives of procurement and personnel management departments, internal communications specialists, marketing directors of large event-ordering companies were invited from the client community. The conference was held in a debate format, due to which a direct dialogue was built between event-agencies and customers. Conference participants shared the latest trends in corporate events, were inspired by the ideas of New Year's events, and discussed the future prospects of cooperation in a pleasant atmosphere. Festive decor from the EWA Group company and a buffet reception from Concord Catering complemented the New Year theme. The conference moderators were NAOM members, Eventum Premo CEO Alex Shumovich and IQ-Pro Communication CEO Andrew Toryanik. The dialogue between the customer and the agency helped to increase the transparency of the business environment and to conceptualize common working methods and an approach to project evaluation. NAOM, as the only serious professional association, safeguarded impartial moderation of discussions between customers and agencies, provided evaluations, assessments, and statistics, and also acted as an intermediary between various organizations. The dialogue turned out to be interesting and rich.

Jaguar introducing the brand new E-Pace crossover. The presentation of the car was conceptually built in tune with the world premiere of the car. Slogan # REVERSE THE GAME. The whole campaign called for a change in the usual view of things and inspired to look at the world at a new angle. Following the concept, as a teaser of the launch, together with the Film School of famous filmmaker created 5 provocative youtube videos with an open ending. Jaguar brand friends starred in the commercials, and viewers were asked to come up with an unusual development of each story. The best ideas were screened down and published, causing a stir among the interested public a couple of months before the official premiere. The concept “Reverse the game” required extraordinary decisions and courage in choosing a place for the presentation. For the first time in the world, a car presentation was held in an active pool – a pool near the City Park was chosen as a shocking platform. The old building was completely transformed by means of of lighting and a surreal setting, for which the VISIONAIR team was responsible, filling the space with many art installations. The guest’s path to the pool’s bowl lay through galleries filled with unique art objects, mystical spaces with cathode-ray tube TVs and glitch content, a red laser corridor and, finally, real shower pools transformed into neon jungle. It was difficult to identify the space, since the basin of the pool, filled to the brim with heavy smoke, did not give out until a certain time. As the show rolled off to a good start, smoke appeared from complete darkness and was transformed into a detonating thundercloud of red lasers, then into a projection surface, accompanied by exciting sound effects. The car came into view smoothly out of the cloud, as if being woven from the elements. After the show presentation, guests could independently choose the continuation of their evening. At the same time, three zones with different types of line-ups worked on the site. You could see cars near, ask questions and sign up for a test drive in the presentation area. Here a new projection performance awaited the guests: video images reflecting the uniqueness of the car were “hidden” behind abstract art content and became visible only when special red lenses were hovering.

Spend beautiful summer days with Volvo customers and clients. A new Volvo XC90 model appeared on the EEA market, the launch of which we organized in main cities of the region. Many visitors were able to learn more about this brand. Tested a new car 1000 people

On May 25, 2016, an open business training of the League of Legends of Entrepreneurship was held in the conference room of S-bank. Every year, Bank seeks new formats for communicating with its customers. And this time, in the atmosphere of the World Hockey Championship that has not yet disappeared, the team of speakers made an excellent five players on the ice arena.Playing on the business field is very similar to hockey: accurate and proven decisions, perseverance and speed of reaction to the constantly changing and sometimes difficult conditions of the small business, so the speakers played out business combinations, passing the pass to each other. And to make the training as effective as possible, the speakers prepared short, but very capacious TED format presentations.Who presented their knowledge to the participants of the event? Firstly, these are the true defenders of entrepreneurship: Mike Feodere, CEO of Business Environment, a project aimed at creating a new integrated technological infrastructure for small businesses, within whose walls projects of the widest scale: from startups to corporations. Secondly, experienced strikers: an entrepreneur, a 4-time finisher of the Ironman triathlon and co-founder of the IronStar project, and a world expert in the psychology of success, who began his career as a regular “sales person” and today advises more than four hundred companies a year, author of his own success system, Brian Tracy!Who completed the combination? The guests learned about this in the final of the event, when Brian Tracy, along with the host of the event, Jane Chourk, invited each participant to wear a special gift: a jersey with the number “five”. A team of standing speakers applauded the guests, each of whom, according to Bank, has the right to be called the Legend of Entrepreneurship!

Comprehensive support for introducing the new Volkswagen Amarok to the market. Creation of a promotional website, and daily broadcasts of a 60-day expedition. Participants crossed the Arctic Circle twice, experienced the lowest temperature in their lives, and set a Guinness record by completing the longest non-looped route within one country.Results: Project coverage – 8 M New followers on social media – 12,000

The team developed the GATE7 communication platform, as well as a mobile application for both development and logistics for festival integrations. The project was implemented in several stages, where all of those who participated in all of the brand activations received an opportunity to go to a music festival in Europe. On stage one, online ticket sales for local music festivals were conducted in S7 Airlines social networks. In addition, the GATE7 creative platform was broadcast at three summer festivals. The integration included setting up areas with activities, curating stages, shaping lineups, and issuing festival wristbands for those participating in brand activities.The concept is to offer music festival-goers a sense of the borderline state of being one step away from life's steepest path. The gateway, which represents an anticipation of a flight, enticing prospects, and moving forward, has become the symbol of a good beginning. GATE7 is a symbol that unites a new generation of people who travel for a purpose, and feel part of a global festival community.The main attraction of the brand was the mobile counter section, a dynamic installation in the shape of a gate made of moving lines and bright plastic elements being the recognizable element of it. The installation was made in such a way that, with slight modifications, it fitted naturally into the format of any of the festivals, and looked good by day and by night.The most popular activation at the S7 Airlines stand was an interactive digital game called Gate Runner, which was played by over three thousand people. Thus, the communication component of GATE7 was significantly enhanced: the player ran through the airport to the boarding gate, gaining miles on the way to the European music festival.This festival season, S7 Airlines also successfully impacted the visual style of the AFP scene, and diversify the line-up with foreign artists. Thanks to the airline, famous DJs Netsky and What So Not performed at one of the festivals. The BASS STAGE by S7 Airlines at AFP successfully competed with the main stage. The stellar line-up, high-class lights, and the sound made it the most attractive bass stage in the history of the festival, and it is very difficult to win the respect and approval of the AFP music community.

An official open-air partner, Bank Corporation has built an interactive entertainment city specifically for guests on the territory of the estate museum.The conceptual city Bank Corporation City took center stage of the extra-music program. “Both the location and the name of the city were not chosen by chance and are directly related to the new service format of Bank Corporation. Jazz appeared as a result of the synthesis of cultures and became music for true connoisseurs, as did Bank Corporation, which combined the best banking products and services for the convenience of a premium audience. In order to get into the city, visitors went through an operational check-in and received a special passport that provides privileges when visiting entertainment areas. Newly-fledged citizens were completely immersed in the atmosphere of Bank Corporation City and could feel its basic values. Teamwork and performance were embodied in the gaming area, where visitors took part in a variety of gaming activities: virtual competitions on the X-Box and intellectual confrontations in classic and modern board games. Respect for traditions was felt in the library, where guests devoted their time to classical literature. And the townspeople got involved in a healthy lifestyle, playing ball, frisbee, badminton, riding segways and scooters, as well as controlling a surfboard on a special simulator. Fans of a relaxing holiday could visit the cinema “Bank Corporation City” or admire the views of the museum-estate and the performances of artists on the viewing platform, enjoying cool green drinks from the Green Bar. In a specially equipped photobus, visitors to the festival had the opportunity to make funny photographs as a keepsake. Once in the city, it was impossible not to feel the openness and hospitality of its residents, offering a glimpse into many urban areas. Cheerful city dwellers tried to pay special attention to each guest and immerse him in the exclusive atmosphere of a fascinating pastime and increased comfort. The interactive city of Bank Corporation has become one of the central places of the anniversary festival. The combination of the opportunity to visit the city’s entertainment venues and get professional advice on the services of the new service has attracted thousands of visitors to the city. It is worth noting that such partners as Microsoft, LG, Dismart, Kiteworld, Indo Board, Prime Star Restaurant Group, Volkswagen Commercial Vehicles helped the bank in creating the city’s infrastructure.

Event Mercedes-Benz S-Class and Mercedes-Maybach S-Class Sneak PreviewThe concept for this space was: S-Lounge The interior was realized in classic Mercedes-Benz colors: black walls and white furniture. Also, some of the decorative elements were made of veneer, which is used in the design of the S-Lounge - special spaces in selected Mercedes-Benz showrooms. The design of the space has become a reflection of modern luxury and comfort, these qualities are fundamental for the presented models.