In the hot days of July 2013, an unusual, exciting and exciting event was held in honor of the 6th anniversary of the company "Home money". The birthday is a great occasion to bring everyone together: this year, the company traditionally celebrated the holiday in one of the best country clubs in the area. In addition to the employees of the Central office, leading personal managers and business managers from all regions of the network's presence arrived.On a birthday it is customary to give gifts, and these days there were a lot of them. The festivities were held for two days; on the first starting day, the winners of the "Best network employee" contest presented the most interesting practices. After that, the company's managers awarded everyone who entered the list of winners-personal managers and business managers. At the end of the official award ceremony, it's time to interact: for the most daring and open questions were answered by the CEO of the Company. There were a lot of questions, everyone could raise relevant topics for themselves and get clear and honest answers to them.Representatives of the company's economic security Service also took advantage of the opportunity to meet and discuss working issues.as part of the corporate event, employees were trained in all areas of SEB's activities. The best employees of the SEB were also awarded commemorative diplomas.The original end of the business part of the first day was a symbolic and spectacular so-called "wool" team building. The most exciting event for the audience gave each participant the opportunity to feel the feeling of an inextricable connection between all employees in a single well-coordinated team! All these events were the key to a great mood and a truly "home" atmosphere, which did not leave the guests on the next day of the holiday.On the second day, a Grand celebration of the birthday of the company "Home money"took place! This morning, guests were greeted with Sunny weather and a rich game program. The daytime part of the event consisted of an entertainment program in the format of sports teambuilding - UpSideDown -a festival of creative and unusual sports.This evening, he presented commemorative statuettes to employees who have worked in the Company for 5 years – this tradition was established in the last anniversary year, on the day of the celebration of the fifth anniversary of "Home money", it will continue in the future! Also, memorable gifts were awarded to employees who became the best in the categories: "Master of his craft", "Best employee of the region", etc. The event ended with the performance of special "star" guests-the Band'Eros "and DJ "Groove"! "The Company's birthday was fun, on a great wave! We had all the necessary ingredients for a good holiday: Sunny weather, beautiful people and a lot of positive emotions. Every employee of the company "Home money" could proudly say: "this Is my birthday! Growing together!" And the atmosphere of pleasant communication instilled even more confidence that the company's grandiose plans based on today's achievements are a reality, because we are a real team that develops professionally and personally, so that together we can continue to move forward confidently! - Natalia Rusanova, Head of the PR Department of the Home Money company, commented on the event. "We thank Eventum Premo for organizing the event, all our colleagues and partners for their presence, and we hope that our cooperation will only grow stronger as the Company Matures!"

Once again, BORK has become an official partner of one of the most significant events in the fashion industry - Mercedes-Benz Fashion Week. As a part of this event, we were engaged in PR-support of BORK.

Two unique events for Swedish company Oriflame, celebrating the anniversary. Both events brought together more than 8,000 people. It was our task to hold a business event by arranging the OriflameMegaForum that hosted 5,000 participants, and a gala evening reception of the Oriflame Directors Banquet hosting 3,000 participants. The particulars of the task were that those events are held annually and the audience is largely stable. Guests had already seen many scenic and artistic decisions, so there were a number of elements of the program and performances to be left unchanged. With a common baseline, the organizers were to present the event in a new light, to captivate, and to impress the audience.Idea To create a WOW effect, the organizers created a unique stage set. Unlike previous projects, where the main action was focused on a vibrant scene, this time the focus was on the guests who were placed inside the scenery; hence, the idea of building a giant circular screen around the perimeter, and a long podium down to the middle of the hall with an additional stage in the center. The scenography for such technical solutions was very different from the classical ones; therefore, so the development of the program and direction of the event, and suitable video illustrations for panoramic screens was the hardest of the preparatory stages. The panoramic screen made it possible to broadcast several key messages at once: the technology of the company, a wide horizon of opportunities, the opportunity to be with the company anywhere, the special, central role of representatives for Oriflame. A few figures: 5,000 participants (MegaForum) 3,000 guests (Directors' Banquet) 720 staff members, 500 kW lighting, 432 videos, 262 meters projection, 360 degrees screens, 254 artists, 250 kg of confetti, 200 suspension points, 96 hours of installation, 60 kW of sound, 51 agency team, 30 projectors, 8 star performers, 5 days without sleep, 3 tons of food, and 1 proposition on stage! The customer liked the idea, as it corresponded to Oriflame's philosophy. The directors placed the participant not in front of the stage, but in the very center of what was happening. As in Oriflame’s business, the focus of the company’s attention was on entrepreneurs. Solution For the Oriflame MegaForum, the concept of EXPO was chosen. The territory of dreams. Traveling between various futuristic pavilions of the mega-exhibition, the participants got acquainted with the business areas and products of the company. On the panoramic screens appeared the exterior and interior of the pavilions dedicated to ecology, beauty, new products, innovations, and more. Ray-shaped theater seating arrangements allowed all participants to see what was happening on the stage, and to monitor the video presentations on the screen. For the Oriflame Directors Banquet, the room was converted into a banquet seating overnight. In the concept of the evening event, the numbers and video illustrations were associated with important phenomena: sports, ballet, art, traditional patterns, folk dances and, of course, communication with the most successful Oriflame entrepreneurs. Also, for each event, different exhibition areas were prepared representing Oriflame products and company values.

At the main IT forum of SAP was presented Big Data Media Sculpture.The unique art installation was the central object of the exhibition and became a real eye-catcher at the forum. Its basis was the generative graphics displayed on the cubic sculpture in real time.Graphics transmitted the results of an analysis of data arrays illustrating the development of consumer experience over several centuries.

It was the main goal of the event was to make the New Year's Eve corporate party the way it had never been done before, to surprise the guests with an unconventional approach to the event. And what could be better than a gathering of colleagues in one place? Probably only five parties at a time! We did a barhopping-styled event: the venue was not on one site, but on five, spaced out within walking distance. We have prepared a unique program; in fact, we made five completely different events and moods, so that anyone could choose a party to their liking: In the bar, there was a cheerful stand-up performance from the famous comedians and performance of the POMPEYA indie band. Crossfit & Fight Club is a real Game-house with lots of consoles, neon lights, light installations, and the geekiest DJ Marvel Show! At the same time, a day ago, there was a respectable fitness club in there, and as a sign of respect for the location, we served smoothies! With alcohol mixed in. We closed the space, which was poorly renovated and with old wallpaper, in the style of underground clubs in art spaces, decorating the space with painted plaster heads, graffiti and more. Great electronic music complemented the atmosphere, presenting, in fact, an alternative scene for rave lovers. Famous DJs performed. Fantomas Club, a mystical immersive action from Joo Montvilight, took over all the floors of this mansion. The final location was the GIPSY club, where everyone finally came together! The crowd was rocked by DJs and well-known musicians. Every guest was able to find music and entertainment to their taste; those who managed to go round all the locations in the evening, became participants of the trip for three lucky winners. The event was preceded by a teaser campaign, which was conducted through internal media channels and with the help of mini-projects in the office, gradually revealing the intrigue and giving tips on preparing for the corporate event.

Festivals are an important event for music fans. Thousands of like-minded people gather in one place to enjoy the performances of their favorite artists.We found out right away that we had something to offer them – something more than lounging on ottomans and enjoying free merchandise. Our integration should be a journey that people will remember for a long time.” This is the second time that S7 Airlines has collaborated with AFP. This year we have focused all our efforts on the stage, a key element of the festival. The brand presented a new bass stage from S7 Airlines at the festival: this time, it is bigger, brighter, and louder.Scene creation When thinking over the concept, it is important to take into account the specific parameters of a popular multi-day open-air event:For many guests, this is not the first time they attend the festival, so the concept of the stage should be different from that of the last year.Almost every guest of the festival films the performance with a smartphone. Photos of the stage should be taken to share on social media.The stage should mesmerize the audience at any time of the day. At daytime, this was safeguarded by screens and art installations (the centerpiece); at night, we added light shows and generative graphic content.The main advantage of the stage was generative content: real-time video was adjusted to the music of each artist. The technology was based on psychoacoustic sound analysis.APHRODITE was accompanied by newspaper clippings and Charlie Chaplin, Delta Heavy immersed the audience in a cyberpunk universe, Cesqeaux told its story through comic books, and Volac's performance was illustrated by a cartoon with a developing plot.BrandingTypically, logo transformation ideas are not supported by a customer. We were lucky that S7 Airlines was so brave and inspired that they allowed us to use the deconstruction technique. As a result, the logo flew in the spaces of other worlds, flew apart and reassembled, flickered, and took different shapes. In addition, we were able to "brand" a significant portion of the visitors to the festival. By posting photos with the hashtag # s7stage our guests, received branded raincoats and lighted bracelets. Thus S7 Airlines got on all the instagrams of the AFP guests, accomplishing its key strategic task – to achieve a widest possible coverage.Line-up Bass Stage by S7 Airlines S7 Airlines contributed not only to the design of the stage, but also to what was happening on it. The brand invited Snavs, a well-known DJ in the world of electronic music from Denmark, and Volac band. This year, for the first time in the history of the festival, the organizers offered the official opening of the Bass Stage by S7 Airlines.ResultsTotal coverage in company accounts - 1,092,000Influencers audience reach - 7 189 200Estimated coverage of publications of influencers - 2.15 millionThe total coverage of publications is 3.25 million.2005 posts tagged with # s7stage, about 600 mentions in storiesAlso, users actively marked S7 Airlines account in their posts and stories.

Music at the intersection of genres, high technology, and the moonlight – welcome to the QIWI Moonlight Party. The event was built around simplicity and minimalism – we took the idea. Together with the QIWI team, we presented the guests with a new experience that they would definitely want to tell others about. This party was a place where classics met modernity, nature met technological solutions, where the unique harmony of melodies and a a relaxed atmosphere combined. A party after a business event is still part of any business trip; even at this time guests need to retire somewhere to complete work tasks or call relatives. Therefore, QIWI PEOPLE chose to create privacy zones, which we adapted for each guest, depending on their preferences, thus emphasizing the customization of products to individual needs. As skeptical as we may be, at least once in our lives we read horoscopes. They say that horoscopes tend to to be especially accurate whe the moon is waxing! Even at the party, professional astrologers were happy to advise guests. Our favorite headliners were responsible for the musical mood and atmosphere

The unveiling of the new Audi Q3, which we held together with our partners and friends of Audi was the most striking and memorable event of this fall. The unveiling of the new crossover utility car was held in the “hypnotic circus” environemtn created by our team. It was vivid, lively, and really cool! The event guests were greeted by a special projection on the building’s facade, which preceded the appearance of a new model on the circus arena-themed stage. CirQ3 fortune telling on cards, mystical photo zones, entertainment mafic, and more. And a surpsise appearance of a legendary singer who sang his best hit songs was the highlight of the evening. It went like a bomb! Among the guests of the show dedicated to the debut of the new Audi Q3 were famous Audi friends and fans, popular Influencers, bloggers, and leading media.

Tension goes up, situation electrified, the energy of the future reigns in the air - you have never seen anything like this. Introducing the first Audi e-tron evening show!

IDRF is an annual offline e-commerce forum. This year participants and speakers discussed the main changes in online retail market. They studied cases of top marketplaces and discussed how to work in COVID-new reality.