Client event Infiniti

Project details

On the eve of the Formula 1 Russian Grand Prix, Infiniti customers took part in the presentation of the updated Infiniti Q70 car at the Myachkovo race track. All the power and dynamics of the new product was demonstrated by a special guest of the event, the driver of the Infiniti Red Bull Racing Formula 1 team, Daniil Kvyat. The slogan of the event- "winner's Instinct" - could not be better suited to the star of the Infiniti Red Bull Racing team and the updated Q70.

More than 2000 guests took part in test drives on this day, for which the entire Infiniti model range was available.

Guests of the event themselves could evaluate exciting race tracks, a dangerous platform for testing off-road qualities of cars, exercises with blind control "Parking Experience" and other types of tests.

A large number of areas of hospitality and entertainment allowed guests to spend the day with benefit and pleasure. And friends of the brand from Infiniti Club organized an exhibition of tuned Infiniti cars, which caused a lot of responses in social networks.