The first snow
To attract attention to the launch of the new SWISS airline website in Russia before the start of the ski season and to encourage ticket sales for ski destinations, we have integrated the web cameras of the country's main ski resorts on the website and Facebook page. Each user could place a bet on the date and time of the first snowfall. The participant whose forecast was the most accurate went to Switzerland for a week.
2 million – the scope of the project
8000-contacts and contest participants
30 mentions in the media
10,000 new Facebook followers