The first snow
To draw attention to the launch of the new SWISS airline website ahead the start of the ski season, and to encourage ticket sales for ski destinations, we integrated the web cameras of the country's main ski resorts on the website and Facebook page. Each user could place a bet on a specific date and time of the first snowfall. The participant whose forecast was the most accurate went to Switzerland for a week.
Project scope – 2 M
Contacts and contest participants – 8,000
Media mentions – 30
New Facebook followers – 10,000