S7 Airlines FIFA DME – One world one team

Project details

As soon as we saw one of the baggage carousels in the airport baggage claim area, we put a football goal above it.

A message appeared on the screens next to the arrival city name: “EVERYTHING IS IN PLAY”" The belt began to move, the first footballs tumbled down onto the belt, followed by passengers’ suitcases that hit or missed which the carousel gate.

Then, the a famous commentator’s cabin appeared; the commentator made funny remarks on what was going on; then, football referees appeared near the belt and and recorded the “goals scored” – the suitcases that hit the goal.

A passenger whose suitcase fell through the gate received a gift – a flight to any destination of the world from S7 Airlines.
When awarding the winner, a podium with fans appeared on the site, who congratulated the winner.
As a result of the campaign, a video was shot, which went viral to promote during the final matches of the 2018 FIFA World Cup.

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