On February 26 and 27, the managers and owners of Eventum Premo held a seminar on organizing events "Why did they freeze with delight?". The seminar was attended by representatives from various business sectors: automobiles, online stores, pharmaceuticals, oil refineries, Telecom operators, and many others. All of them have one thing in common: the desire to win the hearts of their Customers with the help of event services. Make the best events. Cause goosebumps and make your Customers freeze with delight. The workshop reviewed cases from all over the world that attracted millions of likes, conducted practical exercises and creative business games that can help participants simplify the process of preparing events and turn it into an exciting activity.