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Sir Class: A revolution in the world of automobiles

Sir Class: A revolution in the world of automobiles - This event was arranged by Eventum Premo. A revolution in the world of automobiles . Eventum Premo is a leading event management company operating in Dubai, UAE

Sir Class: A revolution in the world of automobiles

About the project

The official debut unfolded on December 4, 2024, at Yas Links, just moments away from the iconic Yas Marina F1 track in Abu Dhabi.As part of the grand events leading up to the Abu Dhabi Grand Prix, an extraordinary milestone in the automotive world was revealed — the Sir Class by Hofele. This unique vehicle made history as the first G-Class to surpass speeds of 300 km/h, setting a new World Record!Our agency had the honor of orchestrating the launch of this super-SUV for the most influential figures of the MENA region. Collectors, enthusiasts, industry leaders, and UAE royalty came together on Yas Island for an unforgettable evening.The event opened doors to a new era in luxury automobiles, as the HOF Sir Class redefined the standards of excellence and performance in the high-end automotive world.

Challenge

As part of the grand events leading up to the Abu Dhabi Grand Prix, an extraordinary milestone in the automotive world was revealed — the Sir Class by Hofele. This unique vehicle made history as the first G-Class to surpass speeds of 300 km/h, setting a new World Record!

Creative idea

Our agency had the honor of orchestrating the launch of this super-SUV for the most influential figures of the MENA region. Collectors, enthusiasts, industry leaders, and UAE royalty came together on Yas Island for an unforgettable evening.

What we did

The event opened doors to a new era in luxury automobiles, as the HOF Sir Class redefined the standards of excellence and performance in the high-end automotive world.

Result

Sir Class: A revolution in the world of automobiles - This event was arranged by Eventum Premo. A revolution in the world of automobiles . Eventum Premo is a leading event management company operating in Dubai, UAE

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Event Marketing in Dubai and MENA

AI summary
Eventum Premo provides event marketing services in Dubai and across MENA, including brand launches, corporate events, conferences, creative production and integrated experiences.

Event organization in Dubai for corporate and brand events

Looking for an event organizer in Dubai? Eventum Premo plans and delivers corporate events, conferences, brand launches and integrated experiences in Dubai and across MENA, with the programme shaped around your audience, objective, format and timing.

  • Event organization and production for corporate events and conferences.
  • Brand launches, guest experience and event marketing programmes.
  • Creative direction, venue coordination and on-site delivery when included in the brief.

Send a brief · Request a call · Call +971 50 762 47 66.

Explore event management in Dubai and event production and management companies in Dubai for related service routes.

FAQ

What does Eventum Premo do?
Eventum Premo creates brand launches, corporate events, conferences and integrated event marketing experiences in Dubai, MENA and internationally.

Intro

Strategic event marketing for brands that need launches, conferences and experiences people want to share.

Client problem

Brands need events that create attention, trust and measurable engagement, not just beautiful production.

Eventum Premo solution
Eventum Premo combines creative strategy, production, guest experience, media thinking and 23 years of international event expertise.

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