Presentation of the book "Mix but not shake"

Project details

On July 9, 2009, Alexey Berlov and Alexander Shumovich, managing partners of Eventum Premo, together with Alpina publishers, presented a book summarizing the experience gained over the years in the event management industry at the Onto Arte gallery.

The authors of the book spoke about the reasons that prompted them to share their thoughts and ideas that formed the basis of the book. So, in 2008, Alexey Berlov and Alexander Shumovich decided to sum up their experience in organizing events under a common cover with the title "Mix, but not shake: Recipes for organizing events". The result of hard and interesting work was the book, which went on sale on June 25, 2009.
"The release of a new book on event management, based on a lot of practical experience, is a significant event for the market and indicates the degree of its development. This is a Russian book of Russian experts about Russian events, whose task is to bring their participants not only joy, but also profit, " comments Alexey Berlov.
The title of the book was not chosen by chance. According to Alexey Berlov, "Mix but not shake" is an altered phrase from the James bond film. In organizing events, it is also important to mix the right elements, but not in a chaotic order, but in the right proportion.
According to the authors, events are not just bright and memorable events of our life, but also an indispensable marketing tool, a unique way to arrange a personal meeting between your client and brand.

The main sections of the book will help you:

  • find out the real goals of the event
  • choose the right event concept,
  • build a script
  • avoid mistakes in financial planning and managing the event management team
  • choose technical support and decorations
  • evaluate the effectiveness of the event
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