MERCEDES-BENZ / Fashion Week 2018 fall

Project details

In October 2018 Eventum Premo completed the development of the lounge area for  Mercedes-Benz at Mercedes-Benz Fashion Week Russia. Event took place from October 13 to 17. The space of the Mercedes-Benz Lounge continued the concept of the last season, but was supplemented with new details. Spectacular podiums for the new C-Class graced the fall season - an elegant marble podium greeted guests at the entrance to the Manege, and a bold and very “fashion” internal podium became the main photo spot for this season.

Guests of Mercedes-Benz could take part in public talks with special guests of the brand - Polina Gagarina, Vera Brezhneva, Alexander Nemov and others. The most daring guests  competed in a chess game with Sergey Karjakin. The most active users of social networks plunged into the inner life of Mercedes-Benz Fashion Week during the backstage tour, which they won in the Instagram contest.

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